Why custom stickers are the ideal marketing tool for your business

We’ve all heard of PPC marketing, but it can be hard to make highly profitable. We know email marketing can give us a super high return on investment, but how do we grow our list quicker.

Marketing is a big world of many ideas, possibilities, tactics and opportunities. We’re here to share ideas to compliment your work in your current marketing channels. One such thing that you can use for your marketing campaigns is Personalized Stationery.

We’re not going to overcomplicate it unnecessarily. We’re going to share a few ideas with you to help boost your current campaigns’ effectiveness.

The central theme being custom stickers.

When we talk about custom stickers, we mean custom printed, physical stickers. Not Whatsapp stickers, but ones that look like this:

So why stickers? What’s so great about them?

Firstly their low cost. This is important because the lower the price, the easier to get a high return on investment (ROI). Low costs also remove the risk from trying and make these ideas accessible, no matter what size your business. 

Secondly, stickers are flexible because of the low minimum order quantities. Small MOQs mean you can continuously iterate to get the best results. Much like you would for most other campaigns.

Thirdly, as touched on in point one, stickers can compliment high ROI marketing campaigns, such as referral, word-of-mouth campaigns.

Finally, we can perceive stickers as a gift if given under the right circumstances. Reciprocity in social psychology describes how giving a gift is so effective. The recipient feels compelled to return the favour. This could be by buying your products or a social post saying thank you.

Now we know why stickers are so good, how can you use them in your marketing?

The first we have to mention is referral campaigns. Harvard studied referral campaigns and reported a 15X average return on investment. That’s massive! Customers are more likely to recommend you to their network after a great experience (sorry for stating the obvious). But also, as importantly, the more interactions they have with your brand, the more they will remember it & therefore are more likely to recommend you. Because of all of this, adding a nice premium holographic sticker like this (see the image below), can add a nice touch to the customer’s experience with your brand.

The second idea is to run giveaways on your social channels. Giveaways can be super effective to build your following and driving engagement with your brand; 2 things we all want! And because of the low-cost of getting stickers printed, this doesn’t have to cost much – does it get any better! 

Finally, an idea that’s a little different and needs a splash of creativity – guerrilla marketing. Guerrilla marketing is a tactic where you use unconventional ideas to promote your brand or product. You can use so many ideas, and all depend on your brand, budget, and creativity. Have a Google for ‘guerrilla marketing with stickers’, and you’ll see a whole host of ideas. It’s great fun! 

We hope you’re convinced custom stickers are an ideal marketing tool for your business. If you have any thoughts, feedback or questions, please comment below.