Why Businesses Shouldn’t Overlook the Power of Postcards

How to attract more people to business? How to improve your marketing? You probably ask yourself this question at least five times a day. Let’s help you with one thing that you probably forgot about – postcards! Postcards are not only used to tell “Look where I am” to your friends and family. And don’t look at them as something old and outdated. They are very powerful marketing tool if you know how to use them. Everyone’s inbox is full of social media feeds and emails, and people are getting sick of them. So postcards stand out as something personal, creative, and impossible to ignore.

It will be a wise idea to learn how to use it; it can be a great tool to step out and speak your message in a way that digital marketing can’t do. Let’s explore a bit about this topic and why businesses shouldn’t overlook the power of postcards and how to use them properly.

Why Should You Use Them?

You should use postcards because we live in a digital era, as funny as it might sound. Why? Just ask yourself when was the last time you received something in your mail (and it was not junk mail or a bill). Physical mail is very rare these days. This means that you will have a better chance to stand out. Here are just a few strong reasons to use postcards.

They Are a Real, Tangible Thing

Every email can be deleted with just one click. Every social media post can get lost in thousands of similar posts. A postcard is something that you can hold in your hands. It takes up physical space. It is one of its benefits – it is something that is hard to ignore.

They Are Something Personal

Everyone feels special when they receive a postcard. They feel very personal, especially if a business uses direct mail design & printing services, as it will feel like someone took the time to think about the person, make the postcard, and send it. We know that these are about marketing but even a marketing campaign that is created well can make customers feel valued and important.

They Are Simple

Postcards are very simple. You don’t receive an envelope (usually) and the message is in the center of everyone’s eyesight. A person doesn’t need to click, open, scroll – nothing. They just receive a clear message that gets straight to the point without any unnecessary details.

They Are Not So Expensive

Postcards are not so expensive when you compare them to other forms of communication/marketing. They are very cheap to produce and send. And also their potential ROI – this is a perfect thing for all businesses.

They Can Be Attractive for Any Generation

You already know that postcards are 100% effective for older generations. They are not big fans of technology and this is something that will amaze them. What you did not know is that postcards can be attractive for the younger, tech generation as well. They should only be done creatively and they are guaranteed to win the hearts of any generation.

How to Make Perfect Postcards?

Ok, postcards are powerful tools. But how to create that tool? How are you sure that your postcard won’t end up in the trash? There are a few tips and tricks. Here’s how to create perfect postcards that will be noticed:

Have a Strong Design

Always remember this – your postcard needs to look perfect. This means three simple things: bold colors, perfect images, and a clean layout. Don’t try to put too much information on this small card. Try to be simple and just focus on your clear message.

Research Your Audience

Getting more important information about your audience will bring you many positive things, and the more info you have, the better, as you will know how to personalize some offers and what to include so that everyone will be happy. The more you know in business, the better, remember this. Here is one great example – if you want to send postcards to your local customers, use something specific for your area. What it could be? You can inform them of local events or special offers at that location.

Make Personal Postcards

Postcards don’t have to be generic, as you should try to include the recipient’s name or another detail that will put a smile on their face. You show that you care about them, their feelings and needs, and you will for sure win their hearts this way.

Design the Back of the Postcard

Many people forget about this detail. The back of a postcard is a very important thing and should never be ignored. There, you can include information like your contact info, website, or social media profiles. People will find you easier this way. Don’t forget to put a QR code to lead them to some special offers or your website.

Add Call-to-Action

Do you know what exactly people should do after they read your postcard? Visit your website or go to your store. Or maybe call for a free consultation? Whatever your goal is, you should add a very clear call to action. Use phrases like “limited-time offer” or “exclusive deal”, which will bring immediate action from your audience, and you can even sound more dramatic so that they feel they should take some concrete steps.

Test It

It’s very important to test the effect of postcards. This way you will know what to improve. Use unique promo codes or tracking phone numbers to see how many people respond to your postcards. After that, use that info to improve your design (if it’s needed), messaging, and targeting for future campaigns.

So, if you were not sure about using postcards, probably you are thinking about them the other way now. Postcards are a perfect marketing trick that can work for almost every business. Plus, it is very refreshing to see a paper card in our era of displays and monitors. With perfect design and printing, you will see results in quick time.