Why businesses choose custom CMS over ready-made solutions: insights from Light IT Global

4th June 2024

Imagine you own a business and want your website to be perfectly tailored to your users’ needs. While you could use an off-the-shelf CMS, it’s like buying a suit off the rack: it fits well enough, but not perfectly. What you really want is a high-end solution. So, what should you do?

This is where custom cms solutions come in, which can be compared to a tailor-made suit: every seam, every detail is perfect. Experts at Light IT Global, who have a track record of successfully developing and implementing unique CMS solutions, are convinced that a custom CMS is the way to go.

What is a CMS in simple terms?

A CMS, or content management system, is software that allows you to create, manage, and modify website content without deep technical knowledge. With a CMS, you can easily add text, images, videos, and other elements and organize them on your website’s pages. It’s a tool that simplifies the process of creating and maintaining websites, making it accessible even to those who aren’t professional developers.

Custom CMS functionality for your business

The main advantage of custom CMS solutions is the ability to create features tailored to your specific business needs. Unlike off-the-shelf solutions that often include unnecessary features or lack essential ones, custom CMSs allow you to develop the exact tools you need. 

For instance, if your business requires a complex booking system, integration with unique third-party services, or a specific content management structure, a custom CMS can deliver all these features. This helps optimize workflows, improve user experience, and ultimately enhance your business’s efficiency.

How It works in practice

Imagine a large online electronics store using an off-the-shelf CMS for content management. The staff encountered a problem: the standard system didn’t support integration with their internal inventory program and had limitations on the number of products. By switching to a custom CMS, the company developed features that automatically synchronized inventory, implemented dynamic pricing, and added a pre-order function for popular items.

Enhanced security for your website

Think of your website as a house. Off-the-shelf CMS solutions are like standard locks used by millions. They offer protection, but what if someone finds a way to pick the lock? With a custom CMS, your site gets a unique security system that can’t be breached by standard methods.

For example, one company prevented data leaks by switching to a custom CMS with built-in security measures tailored to their specific needs.

Scalability and performance

Imagine your business as a growing tree. An off-the-shelf CMS is like a pot that might restrict its growth. A custom CMS provides unlimited space for growth, like planting a tree in open ground. For example, a platform originally developed on an off-the-shelf solution faced slowdowns during

high traffic periods. After switching to a custom CMS, they increased their site’s speed and could handle thousands of users simultaneously without performance issues.

Unique design and user experience

Off-the-shelf CMS solutions offer standard storefronts that work for many but don’t make you stand out. With a custom CMS, you get a unique storefront that attracts customers with its original design and user-friendliness.

For instance, a restaurant used a custom CMS to create a unique interface for online orders, increasing demand for their menu by 30%. Customers could easily browse the menu, add dishes to their cart, and place orders with just a few clicks. Another example is an online clothing store that implemented interactive elements, allowing customers to see how clothes look on different models. This significantly increased the time users spent on the site and boosted sales.

Why outsource custom CMS development

Developing a custom CMS is like building a house: it requires professional knowledge and experience. Outsourcing to companies like Light-it ensures your project is completed with high quality and on time. 

Light IT Global has years of experience and expertise to create exactly what you need. Their specialists also provide comprehensive service and support, allowing you to focus on business growth without worrying about technical aspects.

Here are a few reasons to consider outsourcing to companies like Light IT Global:

  • expertise and experience: professional companies have extensive experience and knowledge in developing custom CMS solutions;
  • high-quality work: you get a high-quality product that’s tested and optimized for your business;
  • technical support: professional teams offer ongoing support and maintenance;
  • flexibility and adaptability: outsourcing companies can quickly adapt to changes and new business requirements.

Long-term benefits of custom CMS

Think of investing in a custom CMS like investing in fine wine. It may seem like a costly indulgence initially, but it gains value over time. The initial costs for developing and implementing a custom CMS may be higher than off-the-shelf solutions, but these investments quickly pay off. You get a system that grows and evolves with your business, without the need for constant additional expenses for modifications and updates.

Moreover, a custom CMS provides greater flexibility and adaptability. When your business faces new challenges or opportunities, you can quickly and effectively make the necessary changes. It’s like having your own development team ready to support and upgrade your platform at any moment.

In the end, a custom CMS becomes not just a tool for managing content but a strategic advantage that helps your business remain competitive and innovative in the long term.