UN Tourism’s Best Villages: A Guide to Off-the-Beaten-Path

31st March 2025

To promote rural locations that are outstanding examples of sustainability, community involvement, and natural and cultural diversity, the United Nations World Tourism Organization (UNWTO) launched the “Best Tourism Villages” project. This travel guide from OnTrail Visa highlights a few of these amazing settlements that give visitors authentic experiences off the usual tourist routes.

Capulálpam de Méndez, Mexico

Capulálpam de Méndez, tucked away in the Sierra Norte of Oaxaca, is renowned for its dedication to sustainable tourism and rich indigenous heritage. The village offers ecotourism experiences, including guided forest hikes and traditional temazcal (steam bath) ceremonies. Local artisans show off traditional crafts, providing tourists with a unique cultural outlook.

Kalopanagiotis, Cyprus

Renowned for its medicinal hot springs and intact medieval architecture, Kalopanagiotis lies within the Troodos Mountains. Visitors can explore the UNESCO-listed Church of Agios Ioannis Lambadistis and enjoy rejuvenating spa treatments. Traditional stone homes adorn the village’s winding streets, providing a window into rural Cypriot life.

Mura, Spain

The charming Catalan village of Mura is well-known for its serene setting and stone homes from the Middle Ages. The village is part of the Natural Park of Sant Llorenç del Munt i l’Obac, offering numerous hiking trails and opportunities for nature enthusiasts. Mura’s dedication to conserving its historical legacy and encouraging eco-friendly travel makes it an amazing location.

Aínsa, Spain

Aínsa is famous for its medieval buildings and strategic position near Ordesa and Monte Perdido National Parks in the Aragonese Pyrenees. Plaza Mayor, the main square of the village, offers broad vistas of the surrounding mountains and is surrounded by restored stone houses. Aínsa’s history and setting give visitors a balanced cultural experience.

Ruboni, Uganda

Situated beneath Uganda’s Rwenzori Mountains, Ruboni is a lively town renowned for ecotourism and cultural activities. Visitors can engage in guided nature walks, bird watching and learn about the Bakonzo people’s traditions and crafts. By focusing on community-based tourism, Ruboni ensures that the tourists contribute directly to local development projects.

Bo Suak, Thailand

Bo Suak village in northern Thailand is a model of Lanna heritage. Apart from discovering local waterfalls, travelers can engage in cooking classes and discover historic weaving techniques. The village gives tourists a rich experience by its dedication to conservation of its heritage and ecotourism development.

Trevelin, Argentina
Trevelin, in Argentine Patagonia, is renowned for its scenic views and Welsh heritage. Tourists can hike in the nearby Los Alerces National Park, visit ancient tea houses, and experience the blending of Welsh and Argentine cultures in the village.

Planning Your Travel

Travelers who wish to visit such odd destinations must explore the nation-specific visa policy. Travel operators and visa agency officials make obtaining visas easy by streamlining the visa application procedure, providing country- and nationality-specific advice to ease your initiation of the trip.

The UNWTO’s Best Tourism Villages initiative highlights destinations that offer rich cultural experiences, sustainable tourism practices, and community engagement. Visiting these villages allows travelers to connect with diverse cultures and contribute positively to local communities.  For the discerning traveler, these towns provide enriching experiences, whether it is discovering historic customs in Capulálpam de Méndez or taking in the natural splendor of Ruboni. ​