Van drivers losing business due to email addresses
Hard working tradesmen are being warned they could be missing out on valuable business by using a generic email address such as Hotmail or Gmail on their vans.
Thousands of small British business are still using generic web based email accounts on their liveried vans because they fail to understand how easy it is to set up a web domain.
Now van leasing giant LeaseVan.co.uk has warned drivers they could be missing out on lucrative business deals because their Hotmail, Yahoo and Gmail email addresses could be putting potential customers off.
They warned that the use of such email addresses on the sides and backs of vans can create a perception that the tradesman isn’t a serious business person.
At worst, it could give the impression of a rogue trader or a fly-by-night who might not be around until the end of the job.
The issue can be solved very easily by registering a web domain for a few pounds. It isn’t even necessary to build a website and the new email address can be easily set up to forward to an existing mailbox.
Tim Alcock from LeaseVan.co.uk said many van drivers were unaware just how easy it can be to register their own web domain.
He also said many wrongly believed there were huge costs involved in buying a domain when the truth is an email address can be bought for pennies.
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