Imagine a small business owner investing a considerable amount of money in printing plain, uninspired door hangers, only to see them ignored or discarded by potential customers. What a waste of opportunity!
Door hangers are a unique and direct marketing tool, but when they lack creativity or fail to grab attention, they don’t just fail to market the brand; they represent a missed chance to leave a lasting impression.
A well-designed door hanger, however, can make all the difference. From promoting special offers for a cleaning service to advertising a new menu for a local restaurant, the possibilities are endless.
So, here are the top 6 designs you can try that can make your business stand out in the eyes of your audience.
Types of Door Hangers
Door hangers are versatile printed materials designed to hang on door knobs or handles. There are multiple types of door hangers, and some commonly used door hanger types are:
Hole Type
Hole type door hangers are flat, rectangular/square paper signs with a punched hole at the top for hanging on door knobs. They fall under mid-range in cost due to having a variety of design material options. They offer high visibility as they are placed directly on the doorknobs and handles.
They traditionally originated in the hospitality industry, but currently, they are widely used for promotion, communication, and announcements in various industries, such as real estate and corporate.
Budget Type
Budget-type door hangers are a minimalistic and affordable way of communicating your message, especially in bulk orders. They are similar to other styles but are more cost-effective because they are designed with basic paper and cardstock.
They are used in simple entry-level branding and marketing. These types of door hangers are versatile and can be used in a wide range of applications like hotel signages, offers, promotions, communication, etc.
Hook Type
Hook-type door hangers are signs with a cut-out on top for easy hanging on the door knobs and handles. Similar to other types, they also have a wide application among various industries. They are used in fast-paced situations where you require frequent changes and updates in communication or marketing.
They are designed on durable paper or cardstock material with various options for lamination. They can also be an effective tool for delivering direct communication in events, retail promotion, lead generation, and announcements.
Folded Type
Folded type door hangers are a compact and organised way of conveying your message to your audience. These hangers are bi-fold or tri-fold and are also known as accordion or multi-hook door hangers. They are foldable and offer additional space with a multi-panel design for conveying multiple messages in a creative way.
Folded type door hangers are commonly used as detailed event schedules, menus, brochures, or storytelling marketing. They use premium materials like thicker paper and lamination for a professional look and can cost a little more than other types.
6 Creative Custom Door Hanger Ideas
Creating a personalised door hanger for your business gives you a lot of creative space to make it more purposeful. Here are the top 6 creative ideas you can consider for your next-door hanger:
1. Colours and Typography
You can create a custom design by choosing the right colours and fonts for the door hanger. You should choose contrasting colours and professional fonts that not only represent your brand’s identity but also align with the message on the hanger.
A simple design with a lot of white space can look visually appealing and catch the attention of people who come across the door hanger.
2. Interactive Elements
Interactive elements like QR codes, tear-off coupons, feedback forms, or scratch-off panels are great ideas for engaging your audience. This can make the experience exciting, more memorable and actionable.
Moreover, these interactive elements can lead your customers to exclusive offers, discounts, content or even contest entries. Sometimes, adding a survey link through a QR code can also help you in gathering feedback from your audience when needed.
3. Personalised URLs
You can take advantage of personalised URLs for a targeted marketing strategy. Include a customised URL for receipts of a specific area or location where you want to market your business.
These URLs can direct the recipients to specific landing or product pages for details and offers. Additionally, personalised URLs will allow you to track audience engagements and analyse real-time data.
4. Double-Sided Design
Using both sides of the door hanger design can maximise the impact and convey all the necessary information. You can get creative with how you want to use the space on both sides and create a visually appealing marketing tool.
You can use one side for graphics and title, while the other side can be used for giving details, offers, a map of your location, and a call-to-action.
5. Themed Marketing
You can customise your door hanger’s design theme to fit a specific season, holiday, or event relevant to your business. Seasonal themes can create a sense of urgency and encourage customers to take immediate action.
You can deliver a relevant and timely message by aligning the door hanger with themes like back-to-school promotions, summer sales, winter discounts, etc.
6. Eco-Friendly Material
Using biodegradable and recyclable materials for designing the door hanger is a great way of connecting to environmentally conscious customers. Eco-friendly door hangers can help you establish a good brand reputation.
You can highlight your commitment to sustainability in your design to demonstrate that your business cares about its customers and the environment.
Wrapping Up
The best things are often the simplest, and door hangers are a classic example of that. When used correctly, they can significantly reduce your overall marketing costs while delivering a highly targeted message.
To get more creative door hanger ideas and the best quality prints, contact Printed Door Hangers. They specialise in creating professionally designed, customisable marketing materials that make businesses stand out. Contact the team today to craft door hangers that leave a lasting impression and take your marketing to the next level!
Author Bio :
Nimesh Kerai is the Printing Head at Printed Door Hangers in London, where he oversees the production of high-quality custom door hangers and signage. He ensures that every product meets the highest standards. His expertise and passion for innovation have positioned Printed Door Hangers as a top choice for businesses across the UK. In addition to his work in printing, Nimesh shares his knowledge through insightful blogs, helping others understand the nuances of effective signage and promotional materials.
OTS News on Social Media