Top 5 Industries Benefiting from Standing Displays

In a world where competition for attention is more challenging than ever, almost all UK businesses share one considerable challenge: how to be seen and heard in today’s busy business markets. If you are a retailer planning an event or a healthcare service provider dealing with customers in a clinic, keeping your message clear and concise is not the easiest of tasks.

This is where standing displays can be of great help. Aside from focusing attention, the multi-purpose displays from standees to FSDUs (free-standing display units) help in conveying meaningful messages efficiently and economically. Interested in how they can revolutionise different industries? Here are the top five sectors that are getting the most out of standing displays.

1. Retail: Enhancing Impulsive Purchases & Brand Visibility

Free-standing displays are common in retail shops as they are a well-established tradition. Both standees and floor-standing displays are crucial in getting customers’ attention whether it is an end-of-season sale or a new product launch. Supermarkets and small-scale shops adopt these solutions to display their products and gain more visibility without overloading their store space.

• Visual appeal: FSDUs are extendable and personalisable, making it possible for the manufacturers to display the brand according to the retail shops.
• Drive purchases: The use of standee displays at the checkout counter ensures that brands guide the customers to purchase some additional products.
• Free-space advertisement: As portable and space-saving formats, standing displays function correctly even if a retail space is small.

2. Healthcare: Informative Displays

One important asset in the healthcare industry is accurate and brief communication. It makes standing displays suitable for sharing information in clinics, pharma, and hospitals. Since customer trust is a critical currency in the healthcare sector, standing displays with accurate information make the connection between the healthcare providers and the patients.

• Educates patients: Through standing banners displaying information regarding seasonal flu vaccinations, health-screening sessions and other wellness check-ups, visitors can be educated.
• Builds trust: Well-designed and fully built FSDUs also give a feeling of professionalism.
• Boost interaction: Placing brochures on an FSDU encourages patients to get more information on particular services.

3. Events and Exhibitions: Long-lasting Impression

It is necessary to fix standing displays in trade shows and exhibitions where competitiveness is high. Standees and FSDUs assist exhibitors in fetching memorable imprints. These features allow exhibitors to fully exploit the show while at the same time, incurring minimum expenses.

• Appealing designs: Bright contrasting hues and shapes in the standee are noticeable among numerous competitors.
• Mobile & reusable: Standing displays are easy to transport, therefore they are suitable for businesses attending several events.
• Brand messaging: FSDU provides the freedom to convey a range of messages from new product releases to displaying brand attributes.

4. Hospitality: Welcoming Guests & Promoting Offers

In hotels, restaurants and all hospitality-related services, standing displays play crucial roles in enhancing the appearance of the place and publicising their products. Standing displays, especially standees are one of the most universal forms of communication for hospitality businesses and guests.

• Informative: A near entrance standee is useful to display the network’s passwords, an event timetable, or a specific deal.
• Upsells freely: Promoting seasonal menus or limited-time offers on FSDUs is also useful for visitors
• Strengthen branding: Personalised displays with business logos add a professional touch to the business.

5. Education: Assisting Campus Engagement

Universities, colleges, training centres and other learning institutions employ standing displays to direct, communicate and entertain students and visitors.

In the education sector, standing displays with good communication interact with students, leading to enhanced learning.

• Assists navigation: Standees can also function as signposts during school days or certain occasions.
• Promotes activities: FSDUs are useful to show extracurricular activities or workshops through animation.
• Awares Students: Standing displays allow directional messages like scholarship opportunities, application due dates or new courses to reach a wide range of students.

How Can Standing Displays Be Effective For Businesses?

Standing displays and FSDUs can effectively sell products and convey brand messages. Due to flexibility, adaptability and affordability, they prove to be an invaluable tool for all sizes of business to shine out.

Are you all set for the next level in your venture? Do not let your brand message fade with the rest. Professional standing displays like standees and FSDUs are the best ways to popularise your brand and attract attention. Contact Foamex Printing Company now and explore industry-specific brand solutions.

Author Bio: Nimesh Kerai

Nimesh Kerai is the Printing Expert at Foamex Printing Company, London. He has been in the printing industry for quite a few years, which reflects in the skill with which he executes each project. He has played a significant role in the company’s reputation as one of the highest-quality foamex printers in the vicinity. He often shares his far-reaching industry knowledge with curious readers through engaging blogs.