Giti Tire recently rose to the ninth position in brand value and the seventh position in sustainability perception in Brand Finance’s 2024 rankings, demonstrating its noteworthy accomplishments. The company’s continuous investments, growth in OEM business, and global brand presence are the reasons for the 19% increase in brand value from 2023. Giti’s standing has increased due to its dedication to sustainability, which is demonstrated by its solar energy and reforestation projects. With the goal of reaching net-zero production by 2050, the firm keeps pushing the boundaries of tire technology and sustainability.
Giti was named the “fastest-growing tire brand in the world this year” in Brand Finance®’s 2024 World’s Most Valuable and Strongest Tire Brands ranking. Giti saw an impressive 19% growth in its Brand Value rank, moving up to 9th place out of the Top 10 Tire Brands worldwide. This growth was recorded over a period of USD 924 million since 2023.
Giti has taken time to attain this feat and is now gradually enjoying the fruits of its previous and ongoing efforts. After more than 70 years of development, Giti has expanded its Original Equipment Manufacturing clientele, and as a result, it is now found as Original Tires on more than 675 car models globally. Giti’s future revenue development prospects are certain, and the export of automobiles from the global center of manufacturing enhances the brand’s global reach.
Outside of its manufacturing sites, Giti has seen great acceptance and brand devotion in Indonesia, and in the UK, Italy, and Germany, its reputation has grown.
Giti has distinguished itself from other tire companies with comparable histories by emphasizing sustainability, which has helped the company move up three spots to the seventh spot in the Sustainability Perceptions Value ranking. Giti, which is committed to comprehensive sustainability, has set high goals such as using only materials obtained responsibly and achieving Net Zero production by the year 2050. Through programs including reforestation and the installation of solar panels to offset manufacturing energy consumption, Giti has recorded a year-over-year decline in Carbon Dioxide Equivalent emissions, putting the company on track to meet these commitments. Giti has established a “solid, core technology system,” as acknowledged by Brand Finance®. In its newly announced new plant, which is currently under construction, the company is embracing Industry 4.0 concepts. Modern production facilities and the most recent energy-saving sustainable warehousing technology will be featured.
With a diverse range of goods, including EV-ready tires that have proven particularly successful, Giti has equipped itself with a powerful toolkit to capitalize on the surge of New Energy Vehicles (NEVs) that is sweeping the globe. Giti delivers its premium products to meet the growing demand for tires worldwide by means of their extensive global distribution network.
Giti, which places a strong emphasis on “Technology First,” is a leading innovator in tire technology, having created products like GitiSeal, GitiSilent, low-rolling resistance tires, sustainably made tires, racing tires, intelligent tires, and RFID tires. The company is always on the lookout for the next big thing to hit the market.
Giti Tire’s Head of Marketing (Rest of World), Ms. Shiroo Chia, says, “We are proud of our accomplishments to date, but Giti is not going to rest on these laurels.” Our committed workforce from all around the world will keep working together to advance our advancements sustainably and make Giti a name that is synonymous with the automobile industry’s future, supported by a common corporate direction.
You can get the complete Brand Finance® report at this link: https://brandirectory.com/rankings/tyres/
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