Businesses must adapt to changes in society and consumer demand, and this year, that has meant zoning in on their online presence and making their products and services digital. To understand how this works in practice, here are five examples of how businesses and entertainment are relocating online.
1. Yoga and Fitness Classes
Various yoga and fitness businesses have started offering services online. Instead of working up a sweat at your local gym, live classes are being streamed with your fitness instructor taking virtual classes. It follows a trend for more people to exercise from home off the back of the success Peloton is having with their range of home workout bikes.
Similar trends have been seen in cooking classes going online and creative online workshops.
2. PartyCasino
Earlier this year news broke out that two of the UK’s biggest bookmakers were pulling their presence away from on-course betting. Instead of offering gamblers the chance to place bets at the racecourse, they have migrated their services online. The two bookmakers in question are Ladbrokes and Coral, which are owned by the same group Entain, formerly GVC Holdings. It just so happens that Entain’s flagship online casino, PartyCasino are adapting to this change on their website. Party are adding a sportsbook to their existing UK online casino site, so they will still be offering the same service as before, only now they will be expanding their portfolio of sports offerings throughout the business.
3. Aldi
Aldi is known for their cheaper grocery selection, but before 2020 you could only get them to deliver their white goods and kitchen products – not foods and drinks. However, during the year they shook things up a bit by providing many more spaces for people to order their food online and collect in-store. But that’s not all. They have recently agreed on a deal with Deliveroo, which will enable shoppers to get their Aldi groceries in as little as 30 minutes.
4. TM Lewin
TM Lewin is one of the most recognised fashion stores, mainly supplying men with casual and formal shirts, suits and accessories. However, in the middle of 2020, TM Lewin closed all of its stores, making thousands of people unemployed. But TM Lewin didn’t completely give up. The brand has somewhat saved itself by becoming an online-only brand. They might not have physical shops anymore, but thanks to the internet, you can still. Buy quality garments from them.
5. Football Streams
The majority of football was played behind closed doors this year, which meant fans were unable to watch their teams in the same way as they would have liked. However, some changes came into play that did allow fans to keep supporting their teams from their recliners. While Premier League football matches were all made available on different TV packages, Amazon decided to stream some top-level games. But it wasn’t just Premier League games that got the attention. Lower league fans have been able to pay £10 and watch home games online, and this year’s Carabao Cup was available to watch on the official site.
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