The different types of marketing you could invest in

Investing in marketing is one way of growing your business.

Marketing strategies if implemented correctly will not only drive traffic to your website but will convert your prospects, build brand awareness, and create meaningful connections with your target audience. 

But what are the different types of marketing?

And how can the different types of marketing be used to promote your business and brand?

Content marketing

Content marketing is one effective way of engaging customers and inviting prospects to your website. Website visitors are drawn to your website through blogs, video content, and other types of written material.

The content produced should be consistent with the brand’s voice and ethos.

One key benefit of content marketing is increased brand visibility. Google rewards content that demonstrates expertise and authority, leading to higher search rankings and making your brand more discoverable. Additionally, helpful and relevant content builds trust and credibility, positioning your business favourably against competitors. Ultimately, this approach can drive sales while enhancing customer loyalty and retention, as it can foster long-term relationships with your audience.

However, to take advantage of content marketing, it is advisable to integrate other forms of marketing into your marketing strategy, like email marketing.

Email marketing

Email marketing is a great way to promote your business as it uses emails to promote what you are selling whether it’s your products or your services. The benefit of email marketing is its potential to foster customer loyalty. What it does is keep customers interested by inviting them to deals, new products and other services your business offers.

It attracts customers who are interested in your content as it gets you to subscribe to your website. However, email marketing works best with content marketing as it is a place where you can promote your services in a personalised way, directing people to your website.

The impact of email marketing is significant, as the content delivered is often personal, relevant and engaging which is often what it takes to help convert your audience and increase sales.

Social media marketing

Social media marketing leverages social media channels and platforms to promote products and services. 

Consumers are offered the chance to ‘work’ with the brand by offering up their ideas and expressing their pain points.

And with social media marketing brands can fulfil the needs of their customers, which could lead to long-term customer loyalty. 

Social media management can be delivered through agencies which you’ll find if you google, for example, digital marketing agency in London or can be managed internally.

Influencer marketing

Influencer marketing, which works alongside social media marketing, is a way for brands to increase their reach through social media influencers and prominent figures within the marketplace. By investing in influencer marketing, your business can tap into the already established audiences of influencers and celebrities, who often have large followings. This exposure increases brand awareness and drives engagement. But ultimately, it fosters customer loyalty as your customers trust the influencers who they are fans of to only promote content that they believe their fanbase will appreciate.

Search engine marketing

Search engine marketing can offer your business two main services, PPC and SEO.

PPC (pay-per-click) is a type of service that will have advertisers pay every time their ad is clicked on.

It is integral for businesses to receive high traffic to their websites and is a great way to reach target audiences as target visits can lead to conversions.

SEO, or search engine optimisation, however, is all about keywords and links. The right keywords in your content will make your content more searchable and ultimately lead to a higher ranking on Google, which could lead to greater conversion rates. Additionally, using external and internal links within website content and written guest posts that link to your website can significantly improve your chances of converting visitors into customers.

Final thoughts

To further grow your business and to compete in the marketplace, it is essential to consider investing in these different types of marketing services

By implementing these marketing strategies you can drive traffic to your website, engage your audience and convert your prospects. 

Consider integrating some or all of the various marketing strategies into your overall marketing plan to give your business the best chance for success and growth. The types of marketing you choose to implement should be based on where your audience is most active, ensuring that you meet them where they are.