Switch On is Off as BID pull out the stops to spread seasonal joy safely

Southport BID say they’re doing all they can to ensure seasonal cheer and Christmas spirit is found in abundance in the resort this year.

But they have confirmed there will be no Switch On event this year in line with national guidance and the need to maintain social distancing to stop the spread of Coronavirus.

The iconic Nutcrackers will make a welcome return to Southport this Christmas with people urged to support local businesses over the festive season. 

The 6ft tall decorative figures, which resemble giant toy soldiers, will be placed at strategic points throughout the town centre to recreate the popular Nutcracker Trail. 

Southport is also set to sparkle this year with the return of the dazzling 60-ft Christmas tree installation. 

The stunning tree’s beautiful LED light shows have drawn families into town for the last two years, proving a hugely popular attraction for all generations.

And Southport BID, with thanks to funding from local businesses, will continue to install Christmas lights across the town centre this year with the aim of making Southport sparkle throughout the season. 

Work has already begun along Eastbank and more are set toappear along Southport town centre streets including Lord Street, Nevill Street, Chapel Street and London Street 

Southport BID is keen to help create a welcoming atmosphere this Christmas to help encourage shoppers to stay local this season and support our independent businesses. 

Southport Business Improvement District CEO Rachel Fitzgerald said: “We are delighted to be bringing the Nutcrackers back to Southport this year for people to enjoy. 

“The Christmas lights in the trees bring real sparkle to Southport throughout the festive season. 

“They are made possible thanks to funding which ultimately is paid for by the local businesses in the Southport town centrearea, the BID levy payers. 

“They provide the lights for the whole of Southport to enjoy. 

“Our dazzling, 60ft-high LED display Christmas tree in the Town Hall Gardens was a popular sight last year. The multi-coloured lights displays were a huge talking point with a huge number of posts about Southport generated through social media, and a positive response from thousands of people in the region. 

“Business owners are working hard to ensure their shops are safe and we want to make sure people feel positive and comfortable to shop local this Christmas. We want to create a package of measures that will support our high street and encourage everyone to engage with the town centre throughout the festive season.

“We may not be having a switch on, but with the Nutcracker Trail, the Christmas lights and the dazzling Christmas tree, we have lots in place to make Southport feel festive.”