Introduction

Spotify is one of the most critically acclaimed music streaming services in the market today. Its presence across multiple platforms that include web, iOS, Windows, and Android is an important factor behind its popularity. Further, the music recommendations on the platform are stellar, to say the least. And finally, the presence of a free, ad-supported tier gives it the edge over its competitors like Apple Music.

Thus, it is no wonder that creators and publishers are often looking to gain Spotify plays. With growing popularity, the option to buy Spotify plays has also become common. However, in this article, we will discuss organic growth of your Spotify channel through a few clever strategies that are sure to boost you into stardom.

While there is no secret trick that will turn you into Ariana Grande overnight, we do have some tips you should follow. Starting with:

1.Write great songs

Melodious music is important. But so are songs that speak to people. Never will I pay attention to a song whose lyrics are not to my liking even if its music is ground-breaking. The lyrics describe what the song is about, and they also resonate with the audience as a way of understanding the artist. 

For example, singers who have no qualms about using racist lyrics in their songs are indubitably racist themselves. The same goes for other misogynistic and hate-filled lyrics.

That is all well and good but even if your intentions are pure, ensure some rhyme and reason to your lines. Nonsense may not be as bad as racism, but it definitely is not better.

2.Produce great songs

A bad recording environment can completely ruin the experience associated with your song, even if composition, lyrics, singers, and all other factors are in order. Professional recording studios can prove unbelievably expensive. But that is not the end of the world. There are other options.

Recent changes and development in technology have allowed other options to come forward, with an amazing one being online recording studios. These affordable options allow you to achieve high-end recording at rates that would have been impossible before, along with various other benefits. Research about your options and choose the best one you can without breaking the bank or compromising on quality. To help you get started producing music, check out this great guide by Musicaroo.com

3.Use Spotify for artists

If you have not heard of this option, you are not doing it right. Spotify for artists verifies your profile on Spotify, giving it a legitimate touch, and also brings other benefits in two.

The most important perks of a verified artist profile are that you can customize your page, including your image and bio, and that you can access analytic tools. Analysis and demographics are crucial to understanding your audience and deciding what works best for your career.

If you would like more information regarding how to use Spotify for Artists, here is a great tutorial on the same.

4.Social Media is key

To gain more plays on Spotify, you need more traffic. That is not possible unless you connect all your social media channels to your Spotify account. Discovery on a single platform can be incredibly vast, but it increases several folds once traffic starts pouring in from places like Facebook, Instagram, Twitter, etc.

Thus, ensure that you have a cohesive and connected social media strategy and that each of your social media handles is accessible from the other. Further, always post about new tracks and albums on your social channels. This will ensure that your fans find out about new tracks since getting lost in the crowd is easy.

5.Post about tracks on your website

Rule number one is that you need a website. Rule number two is that the website needs to be active. A website is immensely important for music creators and producers. It helps in developing your career and embellishes it with a professional touch. Further, a website is a great medium for you to talk about your musical journey with your fans.

Once you have a website set up, you should update it frequently and never skip posting on it about new tracks and releases.

6.Be consistent

Releasing a new track every day is impossible. Every week? Still impossible. How about every month? Not that easy. However, if your releases are spread across months or years, you are doing it wrong. 

On any sort of social media channel, you must remain consistent. This goes for Spotify as well. Release new tracks, albums, or even remastered versions of previous tracks every now and then and you will be good to go.

7.Bonus point: use Shazam

Shazam used to be all the rage once. Now, it has faded out from direct line of sight. However, it is still one of the most widely used databases to detect what music is playing. At the press of a button, Shazam detects the track falling upon your phone’s mic and redirects the users to its Spotify/Apple Music listing.

The easiest way to achieve this is to ensure that your music distributor provides an option for uploading to Shazam.

Conclusion

Popularity on Spotify is not difficult to achieve once you have a grasp of some core tricks. If you would like to share things that you have learned over the years, leave them in the comments box below.