Reasons Why Your Audience Isn’t Growing

Without a vast and engaging audience, you won’t be able to grow as an artist, influencer, brand, or content creator. No matter what goals you want to attain, your audience can help you achieve them significantly.   

For example, suppose you want to expand your fan base as an artist on Spotify. In that case, you can use organic strategies to grow your followers or leverage another paid growth tool which also comes with a Spotify followers free trial, to make your investment worthwhile.

Remember that social media platforms aren’t based on subscription business models. In other words, your followers or audience will only keep engaging with your content and follow you until you create high-quality and relevant content. Otherwise, they may unfollow you down the road, let alone gain new followers.  

If you are on the hunt for more reasons why your audience isn’t growing, keep reading this article!

Reason #1: Not Following the Latest Trends

If you don’t adapt to the latest trends by utilizing the new features a social media app offers, you will be left behind in the race for audience growth. You must jump on the bandwagon of the latest trends and features to attract new followers to your account.

For instance, when Instagram was newly launched, uploading photos with plenty of tending hashtags was the way to expand your audience and get likes and comments. However, Instagram just launched a new feature, i.e., Instagram Reels, in 2022 that has proven successful by curating short and enticing videos.

Reason #2: Being Inconsistent

If you don’t take your social media accounts seriously, neither will your audience, and you may even start losing your current followers. Being inconsistent reflects your reckless behavior and “loyalty” towards your audience.

You should remain consistent on your social media site, so your potential followers can become your followers since they will have amazing content to look forward to every other day.

Furthermore, you will be able to create more content for your account by remaining consistent, and more content means that users will have more content to engage with. This, in return, will help you gain visibility on the platform and expand your audience.

Reason #3: You Are Not Engaging With Your Audience

You won’t necessarily be able to achieve your goals without socializing with your audience. After all, it’s called social media for a reason!

Engaging means that you must like your followers’ comments, share their user-generated content on your account, respond to their comments, and reply to their DMs.

This will simply show that you genuinely care about your audience and will give a positive impression to other users as well. Moreover, if you engage with your audience, remember your engagement rate will boost, which will ultimately help you grow your account organically.

Reason #4: Your Content Isn’t Niche-Specific

Your niche helps you build a relevant audience. Without a relevant audience, your account won’t grow. For instance, a skincare consultant on Instagram will most likely have followers who deal with skin issues. Therefore, whatever content they post in their niche, they will get better traction and will be able to expand their audience as well.

If your content is too broad, you won’t be able to build a better following. For example, if you posted about cars on TikTok in the start, and now you’re posting about makeup products, your audience who solely followed you for car-related content may slowly start unfollowing you.   

Hence, it’s vital to pick a niche of your interest wisely and start building content to grow a relevant audience quickly in the future.