There are many ways to market a business online and advertise to consumers, but it could be argued that having human faces for people to see and interact with is the best approach. This is something that has worked particularly well in the cutthroat online casino industry, where players are spoiled for choice at thousands of sites worldwide.
The leading brands have realised that putting real people in the thumbnails of their roulette games helps entice players to click on them. This is an approach that all modern online businesses should learn from.
Online Roulette Games All Feature Human Faces on the Thumbnails
In recent years the online casino industry has adapted to the rise of live streaming by offering a range of games that use the technology. When players play live roulette, they are faced with real-world dealers operating wheels and announcing the winning numbers. Thanks to the overwhelming popularity of this format, there are now countless titles to choose from, including Lightning Roulette, Spread Bet Roulette and Instant Roulette.
It can be a tough choice for players with all these options available, which is why online casino operators have found that showing the dealers on the thumbnails of the games helps a lot. All the live roulette games show the dealers who operate them, along with the wheel itself and the setting of the game. The dealers are always smiling and appear approachable, which could help to foster trust with players and make them feel more comfortable. It also gives the product authenticity and allows players to choose a face that they can relate to.
Human Faces in Marketing Can Help Build Trust With Customers
There are numerous reasons why businesses can learn from the online casino industry and adopt a similar approach with their marketing. According to some studies, 83 per cent of consumers prefer dealing with human beings rather than digital channels when it comes to customer service. Another piece of research also discovered that 95 per cent of consumers prefer to talk to a human over a chatbot.
Having a human face on the marketing can be an excellent way to foster trust and connect with consumers. One prime example of this was in Halifax’s advertising in the 2000s, which featured Howard Brown. The Birmingham-based banker worked for Halifax as a customer services representative before becoming the face of the company’s famous advertising campaign in 2000. Customers loved the fact that he was a real person who had previously worked for the company.
In the social media age of marketing, having a human face on adverts is arguably more important than ever. Newsfeeds on Facebook and Instagram are full of human faces, so using them in advertising means sponsored content will look more natural and relatable.
Having humans in the marketing has worked exceptionally well for online casinos, and it’s something that other businesses can learn from. Using humans in your marketing can help you connect with customers and build trust.
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