Joseph Ashford Ellis is the CEO and founder of the London-based K4 Global. The clients of his consultancy firm represent well-known, established professionals across all media sectors. Some may look at how successful Ashford is today and not realise how much time he spent in the trenches climbing the corporate ladder. He credits his many years of business experience before launching his own company with helping to develop his current management style. Ashford provides high-level clients with a range of bespoke financial and reputation management services.
Succeeding in Business and Investing Requires a Certain Amount of Grit
Although many people desire to be CEO of their own company, few succeed with this goal. What is the difference between those who persevere and those who quit when the challenges seem insurmountable? It often comes down to the former having more grit or mental toughness than the latter.
For Joseph Ashford, having grit while building his career meant that he had the passion and perseverance to continue working hard towards his goals. Grit often means sacrifice, something too few professionals are willing to take on.
Ashford also concedes that most people are not born with mental toughness and need to develop it on their own. By starting with small goals and sticking with them no matter the cost, Ashford feels that most people can develop the inner strength to reach much larger goals, such as launching a consultancy firm serving high-net-worth individuals and organisations.
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Joseph Ashford’s Current Specialisations
Ashford launched K4 Global in 2014 and now focuses on handling his company’s marketing operations. K4 Global also works with clients to provide asset protection, crisis management, and security for individuals and businesses. The primary portfolios of Ashford’s company include strategic marketing and public relations, including managing events such as product launches and corporate gatherings. K4 Global works with a diverse client base ranging from high-net-worth individuals to start-up companies to established corporations.
As a successful entrepreneur with years of experience in a range of industries, Joseph Ashford understands the importance of positive public relations. He works with his clients to shift any negative or misleading perceptions the public may have of them. Ashford’s membership with the United Kingdom Public Relations and Communications Association enhances his work at every level.
Ashford carefully selected a team of professionals to work with him who all value ethical journalism. Bringing this deep value to the job helps to facilitate an excellent understanding of how modern media works, which helps Joseph Ashford and his team build respectful, professional relationships with journalists. The value of these professional relationships built on mutual trust benefits K4 Global when creating strategic public relations campaigns.
Reputation and Crisis Management
While many clients come to K4 Global with concerns about a damaged reputation, a small percentage are experiencing a full-blown crisis that threatens their survival. Joseph Ashford explains the difference between the two scenarios as public relations managing a brand’s microeconomic fluctuations and crisis management focusing on the macroeconomics of public identity. Both require strategic marketing plans, but crisis management focuses more on an organisation’s big picture than its day-to-day operations.
Ashford uses his well-developed marketing and analytics skills to help clients recover from a crisis. He uses both horizontal and vertical integration to turn a company’s reputation around and position it for growth. Horizontal integration refers to a company increasing the amount of goods and services it produces. Pursuing mergers and acquisitions can help businesses achieve this goal. Vertical integration refers to organisations extending their reach into different areas of production. A common example is a manufacturing company acquiring both their distributor and supplier.
Joseph Ashford on the Importance of Having an Investor Mindset
Besides having grit, Ashford feels that taking on the mindset of an investor is an important aspect of his business success. This philosophy has enabled him to build considerable wealth over the years and propels his current investments in assets such as business and personal property acquisition. Succeeding in business also means a willingness to fail and lose money to learn from the experience and try again.
Those who become wealthy do so by allowing their money to work for them via investments and getting the most out of casino pay by phone bill rather than trading much of their time for a paycheque. Joseph Ashford is happy to assist clients who know little about investing, but he also encourages them to change the way they think about money in the first place.
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