How you can expand the trade in your e-commerce business outside of the UK

When it comes to wanting to push your business beyond its current restraints, you’ll need to think about taking things online. Many companies have been forced to go almost exclusively online due to the pandemic and lockdown and as a result have managed to keep their trade within the UK healthy.

However, helping your range of products reach a little further around the world and spread to new audiences has a lot more benefits than you might have thought. Here are some ways you can expand your business via e-commerce outside of the UK.

#1 Increase your online presence

Increasing your online presence is a massive undertaking and hugely important. The internet is international, so it is one of the best ways for your business to get spotted. There are so many ways that you can help your business get noticed online more easily. Here are some of the ways that you can effectively increase your online presence.

• Invest in SEO (Search Engine Optimisation). This is really important when it comes to boosting your position on the Google results pages relevant to your niche. Keywords and ecommerce link building are also very important for this, as they can make all the difference when it comes to people looking for businesses and services just like yours.
• Make your website user-friendly and appealing. By offering multiple languages and disability access to your website, you will be opening up to a larger audience that you might not have been able to access before, with the likely result that you will be able to make more potential sales, not only further afield, but also within the UK as well.

#2 Create social media accounts

Having social media accounts can be hugely beneficial to businesses all over the world. You not only get 24-hour, seven days a week publicity opportunities, you can also market to any country that has access to the platform. This can also prove to be beneficial when it comes to marketing to target audiences, such as using tags, following trends, and investing in social media influencer marketing. This can be a huge boon to you and your business, as not only do you get a decent amount of publicity for your business, you can also target areas and communities that you want to become popular in.

#3 Travelling and hosting events

Another thing that you can do is hold events, such as webinars. These can be great when it comes to selling and releasing products. If you have a team, you can also use helpful tools to help you organise and complete engaging meetings and events for your company.  This can be incredibly useful if you are thinking about expanding your business offshore and setting up offices and conferences between offices to increase the amount of communication between them.

You can also travel there easier too with the help of corporate travel management if you would rather hold live conferences instead.