How to monitor prices on e-commerce platforms?

7th September 2022

It is not easy to find a buyer who would not check prices in different outlets before buying. People used to go shopping on their own and choose where to buy the desired product cheaper. However, now everything has changed, and many sellers have online sites where the clients can easily track the price of the item they need. Moreover, even unique resources, like E-catalog, have appeared where the client can track and compare prices in several online stores at once.

Monitoring prices on an e-commerce platform is very convenient for both the buyer and the potential businessperson who runs one’s business and wants to learn about the situation on the market. It will help to create a competitive price that can attract new buyers. The seller will always be aware of current costs for goods and can use this information for their purposes.

E-catalog is a great way to view all the hottest offers and track the price dynamics for a particular sale item. With this site’s help, the supplier can adjust the price at their points of sale to increase profits. This review will explain why it is essential to monitor costs and why one should use E-catalog to maintain the business or operation.

Why is it important?

Many people might wonder why to keep track of prices because one can buy an item at the first price one sees and be a satisfied customer. However, this procedure has several advantages for users and providers.

Both sides of the coin can make significant profits by following price movements. The buyer will receive the product at the most favorable rate, and the seller will be able to sell the product profitably compared to other outlets in a particular market. Thus, the following reasons distinguish why monitoring prices using special programs is worth tracking.

  • Determining the range of prices for goods allows one to understand the market situation and determine the average price at which it is permissible to sell the product. Regardless of who a person is – a buyer or a seller – one can pick the most favorable price for buying or selling.
  • Studying the dynamics of prices in the market will explain what to expect shortly. In addition, this process will help the buyer track down the potential fraud of sellers, since many suppliers prefer to inflate the price before offering a discount on the goods. Thanks to tracking, the buyer will not be deceived but can draw the appropriate conclusions about a particular store.
  • Demand forecasting will tell sellers which items to focus on. Seasonal products and essential goods will always be relevant, so one needs to follow them carefully to get a possible discount and a great offer.
  • Profitable purchases are guaranteed to buyers and sellers if they correctly use the information. Then everyone can get the desired goods at an affordable price.

These indicators affect the conduct of business and purchases. If the seller is prepared in his knowledge of the market, he will be able to use this information to create profits and grow his business. Moreover, an ordinary buyer can purchase the desired product at the best price and choose the most suitable time to buy. Therefore, it is worth engaging in this process to get good benefits.

Ways for monitoring prices

Companies have long used several common ways to track prices in today’s marketplace. Next, the most significant ones will be highlighted.

  • Manual search implies independent monitoring of all stores. This method is not very convenient and takes a lot of time. Therefore, only buyers should use it to determine the best price for the desired product.
  • The proprietary program is a dedicated resource provided by a team of specialists within the company. They have developed a program that is available only to members of the firm and is not open to the public user. This method is excellent and safe. However, it takes many human and financial resources.
  • You can always use a ready-made program that collects all the necessary information for price monitoring. Many resources are free. However, some sites may ask you to subscribe for more features.
  • Price monitoring specialists are a separate department of the company, which will independently deal with everything necessary. They will only provide their analyses and statistics to make appropriate changes in the firm’s pricing policy jointly.

The most profitable way is to use a ready-made program. For example, the E-catalog site is a free resource that has compiled a comparison of prices for the most popular online stores. It offers to explore the prices of items in different categories, such as electronics, computers, household appliances, equipment for construction and repair, and many others. The resource will provide price information from more than 1,000 stores, which will significantly help study price dynamics and product tracking.