Positive reviews are pivotal for growing businesses. The key to increasing your revenue is displaying your website with a rating of 5 stars whenever potential clients or customers are looking up businesses similar to yours online. According to recent online studies, 93% of users and customers depend on user-generated content to make shopping decisions. Other studies prove that 89% of consumers are not willing to pay until they have read product reviews from other customers. One favourable review can prompt other customers to try your services and give your products a chance. Online ratings and records of positive experiences with your brand can multiply your website clicks and double your revenue. So here’s how you can use this strategy to expand your business and increase your sales.
The Importance of Customer Reviews
You may be wondering what are the benefits of online reviews for businesses? Around 88% of customers are influenced by online reviews, especially in making purchase-related decisions. So to put it simply, shoppers prefer to ask around, look for apps, use search engines, and read reviews before they consider buying. Most of today’s purchases are made online, so customer reviews help build that trust between consumers and brands they never tried before. Although many businesses would shy away from the idea under the belief that customers would only take the time to write reviews when they have something negative to say. Online researchers have proven that the majority of people have read more positive reviews than negative ones.
Choose the Perfect Time to Ask Your Customers
Things go wrong with purchases, it’s inevitable. One of your customers might receive a non-working item or a wrong item they didn’t ask for and they will ask to get their product exchanged. Picking the right time to approach your customers is crucial. You don’t want to be pushing your clients into writing reviews for your company if they’re not happy with your service. You only want to step in when it’s obvious that the customer made a fortunate purchase. Try approaching your satisfied clients who renew their subscription with your services, or those who refer other customers to your company.
Send Your Clients Email Reviews
One of the best ways to approach your customers to get them to write reviews regarding your business is sending them email ratings, reviews, and testimonials tied with actual purchases they made. The great thing about emails is that your local business reviews can be automated which lets you monitor the whole process. Being able to monitor your reviews will help you evaluate and pinpoint your satisfied customers who are more likely to refer others to your services. As a business owner or retailer, it’s critical for you to know who your target customers are and how you can retain and keep them satisfied.
Use Google Reviews
Nowadays, Google Reviews are gaining more popularity than ever. They have the majority of business reviews in the UK compared to others in the same niche such as Tripadvisor, Facebook,Yelp, RateUsOnline. The increased popularity stems from how easy it is to access Latfor and improve your search ranking. You can simply take advantage of this platform by activating your Google My Business account. Once you set up your account, you can optimize your website by using Google’s SEO strategies. This step in particular is important for your local business reviews as Google tops the list of global search engines. Make sure you don’t overuse keywords when optimizing your reviews. Google provides a list of guidelines for businesses who claim their Google My Business profiles.
Send Follow-Up Emails and Start a Reward System
Companies who reportedly send their customers emails and text messages asking them to write a review after successful purchases earn 25% more reviews than companies that overlook this vital marketing technique. When you follow up on your customers, you let them know that their opinion matters. You can also offer authentic incentives to encourage your customers to share their positive experience with your service. It only needs to be a simple gesture of gratitude in exchange for your clients’ honest opinion on your brand. For example, you can start a points’ system in your customer loyalty program so that loyal customers can collect rewards for writing reviews and referring other customers to your business.
Work on Your Webpages
Start by working on the experience you want to provide your users when they open your website. You’ll need an effective and simple web design that makes it easy for your customers to find what they’re looking for. Aim to make your online business website reviews accessible so that your users can feel free to communicate and share their concerns. You should also aim to make separate pages for each of your services so that it’s easy for your online users to find what they need. You’ll be surprised by the number of people who have something positive to share about your business.
Find Reviews on Third-Party Review Sites
Online reviews you expect from your customers do not have to be in the same place. One of the benefits of online reviews is that they expand your reach and deliver your message across different channels. This can only happen when you create multiple spaces for your customers to leave ratings and reviews. For that reason, make sure your business is active and visible on big listings such as Amazon, Facebook, Yelp, and Google. Collect reviews from platforms that are relevant to your industry and share them on your business webpage.
Running a business requires an active mind that can optimize every marketing strategy and use it to maximize revenue. Customer reviews are one of the best strategies that can double your profit and spread the word about your startup business. Customers love to make shopping decisions based on user-generated content that describes the experience. So it’s important to give your customers and users something to brag about. Most importantly, your services need to stand out in order to provide your clients with something no other company has.
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