If you’re looking to market a blockchain product or service, you’re in luck, as there is a whole world of consumers waiting to tap into your business. However, you also have to consider that the blockchain space is extremely saturated and is only expanding with each passing year.
As such, anyone looking to sell products in the blockchain scene needs to be aware of the ways to organically achieve success. In this article, we’ll touch on how to go about selling products and finding the customers you’re looking for organically.
SEO
Blockchain consumers, like the majority of consumers, find the products and services they want to buy often via search engines. But as the data shows, most do not look beyond the first page of the search results. This means that as a blockchain company looking to sell products, you have to make sure you rank highly so you can organically attract these consumers. The best way to go about this is through SEO efforts.
SEO refers to the actions and tactics you employ to rank highly on search engine results. A good idea would be to hire a blockchain SEO agency as they will have experience in choosing the best keywords, organizing backlinks, writing meta titles, and overall making sure your business is as well-placed as possible.
Social Media Engagement
The blockchain industry is very much online, and this means that a lot of your customers will be engaging on social media platforms. Take a look at the myriad of crypto and blockchain influencers thriving on platforms like Twitter and Instagram. To make the most of social media, you should create profiles for your business and put out content regularly. This could be written content like Twitter threads, videos on TikTok, Instagram posts, and so on. As you put out this content, make sure to engage with the audience by responding to comments, reposting other people’s content, and so on. Not only will this be a way to market your products to this audience, but it also helps to gain consumer trust and have them invested in your brand.
Collaboration
One of the best ways to sell blockchain products is to collaborate with other brands in the space, whether they are bigger than you or at the same level of success. Doing this exposes you to their audience and, thus, can be a way to market to potential customers. Take the crypto companies that have sponsored gaming tournaments or blockchain projects that have launched one-off collaborations with others. This is a very organic way to reach an audience because for it to work, the two brands need to have synergy and something to offer each other’s audience. If you can achieve this, you reinforce your own brand identity even while advertising yourself.
Publish Helpful Content
We’ve talked about social media content that engages and entertains, but another way to sell products is to put up content that educates and informs. Putting out a funny TikTok video or an Instagram post about a national holiday is helpful, but putting out a guide on how to protect a crypto wallet or the best way to trade will draw in a lot of eyes.
Because the blockchain space is so new, many investors are looking for such helpful educative content, and by providing it, you achieve multiple things. You drive visibility as this type of content tends to rank highly and also establish your business as an authority within your niche. This could be via a blog, a video series online, and so on. If you can do this consistently, your sales and brand credibility will only increase over time.
Conclusion
Selling your products in the blockchain space is not without its challenges, as you will face a lot of competition as the market becomes more saturated. But as we pointed out in this article, there are organic ways to reach the audience you are looking for. Whether this is through putting out helpful blog content, engaging on social media, or hiring an agency with years of experience in this, putting yourself out there organically can be the way to secure the audience you want.
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