The real estate market is definitely competitive, but what can help you stay ahead of the competition is great marketing and, of course, digital marketing plays a key role. However, if you’ve been in this business for long, you know that nothing can beat the power of traditional real estate signs.
Real estate signs are what can make or break deals, so they need to be creative, eye-catching, and effective.
But how do you create signs that actually drive sales?
Well, stay with us until the end to discover some proven tips and strategies for crafting signs that really sell.
Understanding the Purpose of Real Estate Signs
Other than marketing the property for sale, real estate signs fulfil various purposes. Some of them are:
- They communicate your brand’s identity and make you and your business recognisable.
- They offer important information such as contact details, property features, etc.
- They mark the status of property such as “For Sale,” “To Let,” “Under Contract,” “Sold,” etc.
- They increase the visibility of property to both passersby and the targeted audience.
Common Real Estate Sign Styles
Real estate signs are a way of advertising a property for sale with a board that attracts customers by conveying important information. They come in multiple different shapes, styles and sizes. They are placed in a space where they can be easily seen by potential customers passing by.
Before getting a sign for your business or property, you should decide the type of sign you want to use. Some of the common real estate sign styles you can consider are:
Flag Board
You can consider using flag boards if you are planning to place the sign around a high-traffic area. These are vertical signs which are mounted on posts in an area that is easy to spot even from a distance. They are cost-effective and take up less space.
A-Frame Sign
A-frame signs or sandwich board signs are portable and can be used for temporary events. You can easily place them on sidewalks or driveways. They can be used at open houses and other events to attract or provide directions to visitors.
Hanging Sign
Hanging signs are known for their touch of uniqueness and elegance. These signs are commonly hung from a single post or frame. They are hung with information like the agent’s branding, contact information, and property status.
Window Signs
Window signs are also known as vinyl window cling. They are commonly used in big buildings and commercial spaces to grab attention from the street. They offer a great option for creative customisation with vinyl clings and other materials.
T-Board
T boards are a common choice for suburban neighbourhoods and residential properties. These signs really draw attention and are often placed in lawns and gardens. They have a T-shaped structure where the main board is hung on a horizontal bar.
Tips to Create Signage that Sells
Your signage is a type of out-of-home marketing that is going to advertise the properties 24/7. Here are some tips that can help you create a perfect signage that sells properties:
Keep the Design Simple
When it comes to conveying a message through a real estate board, then less is more. A minimal and clean design can instantly give a potential buyer all the required information for taking the next step. Only include the necessary information like name, contact information, property status, and high-quality images.
High-Quality Materials
Using durable and high-quality materials is important for creating a long-lasting and high-quality signage board. Commonly used materials in signage boards are PVC, aluminium, and coroplast. Using good quality material will ensure your board doesn’t fade and get damaged in a short time from being exposed to different weather conditions.
Fonts with High Readability
The purpose of a signage board is to communicate. A clean design with the right fonts can help in making the design readable even from a distance. Avoid using script fonts as much as you can, and aim at incorporating texts in sans and sans-serif fonts. Additionally, ensure the text is large and easy to understand.
Bold Colours for Visibility
Avoid using colours which easily blend with the background. You can use contrasting colours like white on blue or black on yellow. If you already have a contrasting brand kit, then you can use your brand colours for maximum visibility.
Clear Call-To-Action
Including a call-to-action encourages potential customers to take the next step. It’s an effective way to prompt them to reach out and helps promote your business, driving more leads and inquiries. Include call-to-action like “Call Today,” “Schedule a Tour,” or “Get In Touch.”
Branding Elements
Brand kits can easily help you bring visual consistency to all of your real estate signs. Using a logo, colours, or slogan(if any) can help you build trust and familiarity among your audience. Adding a QR code can also help with virtual tours and detailed property information.
Wrapping Up
A high-quality real estate sign combines professional design, durable materials, bold colours, and clear messaging. Proper placement is key to maximising visibility, and regularly updating signs ensures they remain effective. Incorporating branding elements like logos or QR codes can enhance trust and engagement. For reliable, eye-catching, and durable signage, consider a professional service provider like Printed Estate Agent Boards to create custom solutions that stand out and drive sales effectively.
Author Bio
Nimesh Kerai is the Printing Head at Printed Estate Agent Board in London, where he consistently delivers high-quality estate agent boards and signs. His technical expertise and commitment to staying updated with technology has boosted the company’s status as a leading signage provider in the UK. Nimesh also shares his insights through engaging and informative blogs, further enhancing his and the company’s profile.
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