A flyer is a colorful advertising leaflet, which often serves as a discount coupon presented by customers in sales points to get a bonus. Basically, it contains information about a product, services, and promotional offers. Its main task is to attract potential clients, although flyers can also be used for non-commercial purposes. When getting into the hands of potential customers, a flyer is supposed to generate interest towards an event, brand, product, or service by briefly introducing its advantages to the consumer.
According to surveys, a significant portion of consumers appreciates an opportunity to buy goods at a lower price. Flyers advertise a product, describe its benefits, and allow customers to receive discounts or gifts, thus attracting more attention. Moreover, in some cases, flyers are more effective than other advertising tools. They can be handed out close to the point of sale or location where an event takes place to provide an immediate response from recipients.
As for design parameters, flyers are the simplest handouts among marketing materials intended for printing and distribution. Unlike brochures or posters, they come in the form of a single sheet much smaller than the standard A4 size, with information printed on one or both sides. In most cases, both professional designers and amateur marketers can follow a few basic steps to create a quality product without spending a lot of time and money. To that end, they can use online makers, downloadable software, self-made or free stock vectors, and many more other ready-made solutions.
Begin with Learning Your Market
Before you start searching for a printing office to order new flyers, you need to carefully analyze your market and target audience. This step will allow you to smartly spread information about a new service, product, or company. Studying the preferences and taboos of customers will increase your chances of success since you will be able to avoid many mistakes and a waste of time and money. All this is tightly related to the well-known fact: advertising products that do not meet the specifics of the market and the predispositions of clients will not allow you to get the desired results.
Upon analyzing all the results obtained in the first step, you can proceed to the design of your flyer itself. At this stage, you can opt for creating the entire project on your own, starting with a blank Adobe Illustrator page, or choose to simplify the whole process and turn to services that will help you land a quality product without extra effort.
Proceed with Clever Design
Try and make a sketch of the flyer, outline it by hand, and think through the idea so that the final result echoes the firm’s concept. To attract the attention of the audience, you need to choose a catchy and memorable picture or photo and integrate it into your outline. Here is where a ready-made vector image will come in handy more than ever. However, the images should be not only eye-pleasing and attention-grabbing but also illustrative. They need to convey the offer described in the flyer and go beyond the information represented in the text. Do not overdo it, and avoid inserting too many/too bright images since it might be overwhelming for the customer. But if you do everything right, bold images will hook the customer and make them read the leaflet.
It is also worth paying attention to dominating colors. Rule number one — black and white flyers printed on low-quality paper are the least effective. Using only plain or acid colors in the design of your flyer is also a bad idea.
Surely, an appealing headline plays an important role. It must motivate the potential client to take a certain action. A bland title piece deprives your flyer of its juiciness and determines its afterlife – getting to a trash can.
Flyer text should answer just three simple questions:
- What?
- Where?
- When?
To make the text easy to read, it is better to use short informative sentences and exclude professional terms, words with a double meaning, and negatives. All information posted on your flyer should be presented in a positive way. Make the content concise, with all details placed on one part of the sheet. Thus, the client will be able to quickly focus on the main messages and better perceive the information.
Last Point
Last but not least, decide who will distribute the flyers and how. For the best effect of memorability, you should dress promoters in clothing with brand elements. It is also worth instructing the staff by explaining who your target audience is so that they could deliver the leaflets to the right people for a better reach.
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