After a warm welcome, marketing and brand awareness is an important factor in the hospitality industry. A memorable hotel experience starts at the time when the guest checks in. Many hoteliers offer their guests a welcome drink and hot/cold towels. But what if you can offer more?
How about offering them a custom hotel key card holder with the room key and ensuring that marketing and a warm welcome go hand in hand?
Read along to explore a marketing strategy that not only makes the guest experience memorable but establishes your hotel’s brand identity.
Importance of Key Card Holders in Hotels
Key cards are rectangular cards used in hotels as a key for accessing rooms and restricted areas. They are a modern alternative to traditional keys. Key card holders are used as covers for storing hotel room key cards.
Key card holders are a branding piece, and they can be an important tool in the following ways:
Protection: Key card holders ensure the safety of the key cards from loss, dirt, or damage.
Professional image: They enhance the guest experience by matching the look with your hotel’s brand identity.
Tool for marketing: Custom hotel key card holders serve as an effective marketing tool and provide guests with essential information about the hotel.
Sustainable: Using eco-friendly material in your custom key card holders shows your hotel’s commitment to sustainability.
Key Card Holder vs. Key Card Sleeves
Key card holders and key card sleeves are an important part of daily hotel management. Understanding the difference can help you make an informed decision when it comes to choosing the right key card protector for your hotel.
Additionally, Hoteliers looking to create a high-quality experience with branding benefits often consider custom holders for their functionality and professional look.
Key Card Holder
Key card holders are made from plastic or cardboard and are sturdier than key card sleeves. They have a multi-panel design with flaps style mechanism for holding key cards. They offer more functionality when it comes to having panels for promotional flyers, loyalty cards, or receipts.
Their design can be custom-made, and it can cover information like the hotel’s logo, contact details, check-out time of guests, or WI-FI password.
Key Card Sleeves
Sleeve type key card holders are more minimalistic and are made from paper or thin plastic. Their primary function is to protect the key card, but they have less space for additional information and branding.
They are compact and have a single opening that can fit up to 4 or 5 cards, depending on the size. Additionally, key card sleeves are budget-friendly, easy to carry, and can easily fit into the wallets and pockets of the guest.
Factors to Consider When Choosing a Key Card Holder
You can consider various factors while getting a custom key card holder for your hotel. Some of them are:
Quality of Material
The functionality, visual appearance, and durability of the card depend on the type of material you choose for printing. The lifespan of the keycard holder plays an important role as key cards are used frequently in hotels.
There are various options, such as plastic, cardstock, gloss paper, uncoated paper, and recycled or sustainable seed paper, that are available for use as materials. Luxury hotels may choose premium finishing and materials, while budget-friendly hotels can lean towards cost-effective and sustainable options.
Customisation
Choose contrasting colours and professional fonts to create a unique brand design. Customisation helps in turning a key card holder into a branding and informational piece.
You can get an eye-catching design with your hotel’s logo, colours, pictures, and greetings. Additionally, you can also include information like contact information, key services, restaurant/bar timings, pool timing, and upcoming events in your custom hotel key card holders.
Design and Size
You can design whether you want a single-panel design or a multi-panel design. A compact single-panel design can do the job if you are looking for a minimalistic holder.
However, if you are looking for more space and customisation for additional information, then a multi-panel design is the right choice. You can also choose between options like simple, sleeve, fold, or pocket type. Choose a design and size of the key card holder that meets your hotel’s unique requirements.
Seasonal Design
You can get custom-made or limited-edition key card holders for holidays and special occasions to create curiosity and brand recognition. The custom key card holders can turn into holiday cards with pictures and holiday greetings and also serve as a tool for word-of-mouth marketing.
Themed seasonal design can create a high-quality experience for the guest, and it can become a great addition to their box of memorable souvenirs.
Sustainability
Being conscious of sustainability can help establish a good brand image. Using eco-friendly materials like recycled paper or cardboard can appeal to your environment-conscious guests.
Additionally, you can enhance guest engagement by using seed paper that allows the guests to plant the holder after using it.
Conclusion
A custom key card holder is a one-time investment, and it can leave a lasting impact on your guests. A professionally designed and printed key card holder is not just a storage option but a great promotional and branding tool.
If you are looking for a reliable supplier, then Printed key Card Holders can guide you through the process. They are known for providing high-quality work from designing to printing. Their in-house design team can help you create the perfect design for your custom key card holders.
Author Bio :
Nimesh Kerai is the Printing Head at Printed Key Card Holders in London, where he ensures the delivery of high-quality custom key card holders and printed accessories. His expertise in advanced printing technology and dedication to eco-friendly practices have elevated the company’s status as a top provider in the UK. Nimesh is passionate about innovative design and shares his knowledge through insightful blogs, enhancing both his and the company’s reputation for excellence in personalised printing solutions.
OTS News on Social Media