How Play’n GO Has Become a Major Leader in the UK iGaming Industry

Businesses should always look to successful peers to help them achieve their goals. However, while the internet has made hitting targets easier, it has also been the death of many brands. Companies, like technologies, come and go in a matter of months.

Play’n GO is an operator that has done the opposite. As the iGaming sector has bloomed, Play’n GO has evolved with the times and flourished as a result. The question is: what lessons can entrepreneurs learn from the example it sets?

Building a Reputation around Products

A feature of Play’n GO’s rapid rise is its willingness to invest in its products and services and put them first. Focusing on high-value assets and setting high standards for design instantly helps businesses stand out from the crowd and increases brand value.

Play’n GO does this by ensuring two things. Firstly, that there is a wide range of offerings to choose from. Secondly, that they are accessible globally. The online casino library it provides, for instance, includes thousands of games that are available in 30 different languages in as many countries. A direct knock-on effect is the provider’s ability to challenge its rivals.

NetEnt’s Starburst is the most popular online slot game in the UK. But, thanks to Play’n GO’s clever strategy, it also has the second most popular slot game in the UK. Not only that, but the Book of Dead slot continues to climb the ranks, reducing the gap between itself and Starburst, and increasing the gulf to its nearest rival in third. This isn’t too surprising considering this is one of Play’n GO’s flagship slots, but with an expert rating of 4.5 out of 5, and being available on mobile, its position in second appears to be justified.

Being Consistent

Success can lead to failure. A prime example is expanding too soon and collapsing under the weight of pressure. Part of what Play’n GO must do is to maintain the high standards it has set in recent years. Otherwise, it will fall behind competitors such as NetEnt and Microgaming. This is where relying on consistency becomes crucial.

Play’n GO didn’t disappoint in 2020, as it committed to launching over 50 titles within 12 months. Far from saturating the market, the operator continuously provided customers with reasons to click on its games, especially during a period when iGaming figures skyrocketed. Lots of entrepreneurs may assume that this level of work ethic is too much. After all, working smarter, not harder, is the key.

There is truth to that statement. However, Play’n GO highlights the need to deliver on your promises to ensure your consumers never lose faith in your words. Remember that there isn’t much a positive mindset can’t achieve if you have the grit and determination to deliver. Play’n GO showed this last year and shows no signs of stopping anytime soon.

Play’n GO invests in its offerings and is consistent. As a business owner, you must do these things if you want to follow in the same footsteps. Once a peer or rival sets a trend, you have no choice.