Guildford Scores Big with Amazon Games Gig

Guildford in southern England is the site of a new agreement by entertainment and online retail giant Amazon with local video game developer Glowmade to produce a game based on an original intellectual property (IP). Details of the deal have not been released, but Glowmade describes the new game in a blog post as “Wrestle-Mania-meets-Jim-Henson’s-Labyrinth… ridiculous, raucous fun.”

Code, design, and art—the essence of games creation

Glowmade’s founders self-deprecatingly describe their beginning in the vibrant video game community of Guildford as a “… typical U.K. based games company. Our three founders all worked together at Lionhead Studios, made some half decent stuff, got on well, shared stories, shared a dream. The key catalyst had been the combination of a core skill set: code, design, and art—the essence of games creation.”

The company of 25 says its ambition is to reinvent how people play, connect, and share their stories by developing inspirational games which empower joyful creativity—creative play and user generated content are at the heart of the company’s DNA. Game credits include “Fable, “Little Big Planet”, “Battlefield”, and “Horizon Zero Dawn”, which are available along with many other best deals at https://gg.deals.

“The Glowmade team has been working incredibly hard on our exciting new IP, and Amazon Games has been a great partner,” said Jonny Hopper, Glowmade studio head. “The Amazon Games team’s commitment to helping us deliver on our creative vision has been amazing. We can’t wait to show the world what we’re up to.”

In addition to third-party publishing, Amazon Games is also developing original games across development teams and studios in Orange County, San Diego, Seattle, in the U.S., and Montreal, Canada. It “New World”, the upcoming open world MMO—massively multiplayer online, an online game with large numbers of players, often hundreds or thousands, on the same server—will launch later this month.

Seasoned developers with the right creativity and experience

Amazon Games said it is constantly scouting for talented individuals who specialise in a variety of disciplines to help develop brand-new projects, as well as publishing exciting games from leading developers.

“We are dedicated to finding and publishing best-in-class games, whether they’re from AAA studios or passionate indie teams. Glowmade is a team of seasoned developers with the right creativity and experience to make games players will love,” said Christoph Hartmann, VP, Amazon Games in a press release.