Expert Explains Which Trends Most Impact Talent Generation in Companies

12th June 2024

Managing talent is of great importance within a company. This practice is directly related to the capacity for innovation, growth, and competitive advantage in the labour market.

Talent Management is a strategic approach focused on attracting, developing, retaining, and utilising people with the skills and aptitudes necessary to meet current and future business needs. It is about ensuring that the company has the right people, in the right places, at the right times.

When discussing this topic, one cannot forget its importance within a company, as it is directly correlated with the capacity for innovation, growth, and competitive advantage in the labour market.

Talking about this subject with an expert in the field, Jessica Batallas, Co-owner of Enrique’s Paint Company LLC, effective talent management leads to greater employee engagement, contributing to reduced turnover and better business performance. “It’s about creating a supportive culture that aligns individual goals with organisational objectives, thereby promoting mutual growth and success,” adds the expert.

According to Jessica, who holds a degree in Commercial Engineering with an Emphasis on Talent Management and a Master’s in Strategic Marketing Management, the primary goal of talent management is to systematically achieve a sustainable competitive advantage through people. “It is necessary to recognise that employees are not just resources; they are fundamental to the identity and success of the company. The goal is not only to attract top talent but also to nurture, develop, and retain these individuals to ensure the long-term health and effectiveness of the organisation. This involves creating paths for advancement, offering training and development opportunities, and ensuring that talent is recognised and rewarded,” she explains.

When talking about the future, talent management is being shaped by various emerging trends. A significant trend is the increasing use of technology and analytics to make data-driven decisions about talent acquisition, development, and retention. Jessica elaborates on the subject: “Artificial Intelligence (AI) and machine learning are being used to enhance the recruitment process, personalise learning and development, and predict employee turnover.”

Another trend is the growing emphasis on diversity, equity, inclusion, and belonging (DEIB), recognising that a diverse workforce is more innovative, resilient, and successful. “There is also a shift towards more flexible and remote work modalities, requiring companies to adapt their talent management strategies to support collaboration, productivity, and employee well-being in a dispersed workforce,” says the specialist, who possesses great skills such as teamwork, persistence, and determination.

Lastly, we must not forget the importance of interpersonal skills, such as emotional intelligence, adaptability, and collaboration. “Looking to the future, companies that can effectively navigate and adapt their talent management practices to these trends will be well-positioned to thrive in an ever-changing business landscape,” concludes Jessica.

A Success Story

Jessica Batalhas, the Talent Management specialist, has had a significant journey to reach her current position. Early in her career, she taught lessons on values and the environment to sixth-grade students, followed by roles as a human resources assistant, administrative and accounting assistant, and photographer, before becoming co-owner of the business she currently runs.

As an entrepreneur and expert in the field, Jessica understands the importance of dealing with Talent Management in a company and, therefore, also recognises the relevance of passing on this knowledge to others.