A review is an effective tool for promoting selling content and an indicator of product quality. It should clearly show that your products and services provide the desired result. Even people who don’t have businesses read reviews about the book they want to read, phone they want to buy or even PlayAmo No Deposit Bonus.
Yet, customers are increasingly less likely to believe reviews because they believe that most of them are written by the companies themselves. Besides, they rarely get the information they are looking for in reviews – the experience of buying, using, what exactly the customer liked and what they didn’t. Here is how your company should work with bonuses.
Why You Need to Work With Reviews
Working with reviews is essential for entrepreneurs and marketers, anyone who attracts leads and interacts with consumers. It allows you to manage brand reputation through positive user experiences and correct mistakes identified as a result of negative experiences.
You will be able to:
- Eliminate user problems, resolve conflict situations and prevent future ones.
- Get feedback, give answers to questions asked.
- Thank consumers for positive feedback: discounts, gifts, etc.
- Remember that your company’s image affects all areas of business. If your image is negative, the impact will be corresponding.
The Impact of Reviews on Consumer Opinion
The reviews left in the network directly influence the opinion of your future consumer about the company:
- Increase or decrease conversion rates.
- Affect revenue per customer.
- Increase or decrease the volume of the average check.
Impact of Reviews on Search Traffic
In addition to the direct impact of customer reviews on customer opinion, they also indirectly affect the volume of search traffic and its growth. This happens by increasing or decreasing the clickability – CTR. The fact is that Google, too, collects reviews of companies on its geoservices.
Google Maps has a rating system, which is formed from user ratings – stars. The average value is displayed directly in the output: under the link to the site or in special map blocks.
What to Do With Bad Reviews
When working on neutralizing negative feedback, you should not start an uncontrolled correspondence with the client in the comments or, worse, insult him. To begin with, you need to figure out what type of negative feedback you receive:
- Constructive criticism – you are being pointed out to you about real shortcomings in your work.
- Emotional negativity – there is a lot of emotion in the review, but not enough facts.
How to Get Good Reviews
Motivate your clients to leave feedback. This can be done with promotions or special rewards.
Ask the customer to describe their experience after the order has been completed, the service received, and the product delivered. For example, with an email newsletter.
To get detailed feedback, ask customers questions. You can map out questions and conduct surveys using online services, or just ask in an email. It’s important to keep the focus on the customer and their experience, not on your product: what did they like, what options did they consider, what didn’t they like, and why?
Monitor Reviews
You need to understand what your online reputation is now. To do this, you’ll need to collect and analyze all mentions of the brand by users.
Why track mentions:
- Consumer insights. If you’re responsive to reviews, it increases customer loyalty to the brand.
- Informing. You need to answer questions from those seeking information about your company.
- Neutralizing negativity. It’s important to resolve a conflict situation before it spreads: apologize and then try to correct mistakes.
Once you’ve collected all the mentions (reviews, consumer reviews, etc.), create a reaction map (a type of “review-reaction”). In this document, you should regulate reactions to different types of reviews. Unified rules of response to reviews will help monitoring specialists prepare comments faster and avoid mistakes.
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