Branding Your Own Virtual Office Background

Whether you and your team work remotely full-time or only occasionally, there’s little doubt that online conferencing is here to stay. If you haven’t already developed branded virtual office backgrounds for use during your video calls, it’s not too late to tap this excellent branding opportunity. Here are just a few of the benefits of enhancing your digital presence with unique custom backdrops.

Customized Logos

While there’s no limit to the design options you can incorporate into your virtual office background, featuring your logo highlights your business in a simple and subtle way. In the same way your logo is utilized to make an impression and establish your company identity across your existing marketing and communications, incorporating it into your online meetings reinforces your brand. Because virtual backgrounds are designed digitally, it’s easy to play around with sizing, colors, shades, and textures before choosing the best option that makes your logo pop when viewed online.

Enhanced Product Awareness

Beyond incorporating your logo, a custom Zoom meeting background also provides opportunities to draw attention to specific products you’re promoting. Examples include featuring photos of:

• A sparkling pool your backyard design company recently installed
• The newest line of sneakers your sportswear enterprise has developed
• Mouthwatering sweets offered by your bakery business

If your industry is service-based rather than one that offers tangible products, the concept is the same. For instance, decorators might highlight a redesigned office space, while a caterer could include pictures from a recent successful event. Any images you’d use in traditional marketing materials are adaptable for virtual promotion via your video conferencing background.

Consistent Imaging

Another big benefit that comes from utilizing a branded office background for all of your virtual meetings is consistency. Whether they’re connecting with vendors, existing clients, or prospects, when everyone on your team deploys company-sanctioned imagery, it projects polish and professionalism. You’ll never have to worry about distracting activity going on behind you or what impression your employees’ workspaces are making on others. Custom virtual backgrounds keep the focus on the meeting, not the environment.

Multiple Office Settings

In addition to offering a standardized, professional image to clients, team members, and partners, branded virtual backgrounds also offer flexibility. Designs are easily switched out as often as you like, depending on the meeting topic or client need. While clean-lined conference room imagery may be the best choice for a compliance discussion, a backdrop featuring casual furniture might be more conducive to a brainstorming session. Almost any look you want to project is available with the click of your mouse.

Now that you know some of the benefits of branding and utilizing a virtual office background for your business, it’s time to get started creating yours. Begin by visiting the website of a trusted meeting tools developer to browse through the best Microsoft Teams backgrounds and evaluate your options. The top providers make it so easy to download and share custom virtual backgrounds that you’ll wonder why you waited so long to take advantage of this great branding tool!