In the last few years, TikTok has exploded in popularity and is now one of the most used social media platforms around the world. TikTok is a short video format, so it’s easy for creators to show off their talents and how they create, engaging their followers.
TikTok has been an extremely successful platform for artists, designers, musicians, and other creative professionals. These creators invite their audience into their creative process so that they can form more authentic connections with their followers.
The Power of Behind-the-Scenes Content
Posting behind-the-scenes (BTS) content is an impactful way for TikTok creators to generate interest and intrigue from their followers. Seeing the effort and work that goes into a final product can make followers more invested in and appreciative of the creators’ results. It also contributes to creating a perception of transparency and authenticity.
For creators looking to expand their reach and engagement, strategies like posting BTS content can be complemented by options to buy likes on TikTok. This can help amplify visibility, encouraging organic growth and drawing attention to unique content.
Importantly, BTS content contextualizes the final product for followers. It allows them to better understand the creators’ vision, approach, and technique.
BTS posts also benefit from being real-time and in the moment. This on-the-spot aspect aligns perfectly with the spontaneous, genuine nature of TikTok as a platform.
Ultimately, inviting followers into the creative process forms a backstage pass effect that followers find extremely engaging. It makes them feel privileged to witness something not everyone gets to see.
Best Practices for BTS Creative Content
When deciding what BTS content to post on TikTok, creators should keep certain best practices in mind:
Show Your Personality and Work Environment
Followers want insight into creators’ true personalities and to see where the magic happens. Capture both these aspects by showcasing your studio or workspace. Feel free to decorate the background with meaningful art, supplies, or objects related to your work. You want your workspace to reflect your identity as an artist or creator.
Quick office or studio tours make excellent BTS TikTok content. Feel free to get chatty in these videos, explaining creative vision boards on your walls or why you prefer natural light from certain windows. These small details truly allow your space and personality to shine.
Spotlight Your Tools and Artistic Process
Featuring your favorite supplies, tools, and equipment gives followers a peek into your artistic rituals. Show which paint brushes you couldn’t live without for those perfect strokes. Display the editing software that helps you achieve your signature video style.
You should also highlight key actions in your process. Demonstrate your early pencil sketches, mixing custom colors, tweaking MIDI tracks, or developing initial digital composites. Followers crave this insider perspective into your unique creative approach.
Capture Mistakes and Pivots
It’s tempting to only showcase the glossy, polished sides of creative work. However, some of the most relatable BTS moments come from highlighting mistakes, setbacks, and changes in direction.
Artists have the opportunity to be very transparent about times when the creative process doesn’t always go as planned. Share moments of frustration, bursts of inspiration to solve problems, or those exhilarating “aha” realizations that get you back on track.
Followers will connect with these very human, universal experiences that are inherent to any artistic process.
Ask for Audience Input
TikTok is fundamentally interactive, so creators should capitalize on this by bringing followers directly into the artistic process. Polls, comments, and Duets allow you to ask audiences for suggestions on anything from color palettes to composition ideas when you feel stuck on a piece.
This not only produces great content but also makes followers feel valued and integral to the artistic experience you provide. Their contributions become part of your brand’s identity.
Types of BTS Creative Content to Share
TikTok is wonderfully suited for creators to share behind-the-scenes moments from their process in quick, engaging video bites. Here are some specific types of BTS content that perform extremely well:
1. Product Variations and Comparisons
Show early iterations of product design, logos, clothing prototypes, etc, next to final refined designs. Followers appreciate understanding how you brought initial concepts to fully polished fruition.
You can also display different variations that didn’t cut. Explain why certain options weren’t quite right and how you arrived at the best version.
2. In-Action Process Shots
Capture yourself in motion, bringing a project to life, such as strokes painting on canvas, fingers strumming guitar strings, or a makeup brush applying the perfect winged eyeliner.
These real-time clips immediately immerse followers into your creative zone and process. Feel free to overlay these shots with voiceovers explaining your artistic choices as you work.
3. Time Lapses
Longer creative processes are condensed into 60-second time lapses to present the full experience sped up. Create an empty canvas done, or raw video clips edited to create a travel montage.
As it plays, record over it with yourself talking into it, the points in that time lapse of ‘mediumship’ when things become difficult or revelatory in some way.
4. Behind the Camera/Equipment
Show followers a glimpse into what it takes to shoot your beautiful photos, videos, and content. This helps you show exactly how the camera angles, lighting, and other equipment setup impact the shot you finally capture.
In fact, you can even bring followers with you when scouting locations and finding the best backdrop. This will let them really feel the care that goes into your finished products.
5. Collaborations
If you produce creative work with partners, involve followers in the collaborative process. Capture brainstorming sessions, friendly debates over artistic choices, and division of roles and responsibilities. Show the camaraderie and combined creative energy that comes from working as a creative team.
Followers love seeing authentic glimpses into positive, creative relationships and how you elevate each other’s talents.
Maximizing the Impact of BTS Content
While any behind-the-scenes content will resonate with followers, creators can take certain steps to increase engagement and conversion:
Split longer BTS footage into multiple clips. Dropping 5-10 videos at once allows you to extensively showcase the creative process without overloading followers. This tactic also exponentially increases content visibility on the platform.
Make optimal use of text, captions, and hashtags. Wellplace-d text adds helpful context and gives critical followers details to better understand the BTS footage. Hashtags drive content discoverability, so include both generic and niche tags related to your industry.
Encourage audience participation. Pose questions, run polls, request Duets, and invite followers to stitch their versions. This engages audiences, sparks conversation, and extends your content’s reach.
Pre-orders or product launches. Feature sneaks give a peek of what’s coming up in the form of product releases, tour dates, or exhibition openings. Offer people special perks, deals or early access to your new line, leading by buzz and getting people excited to pre-order or sign up for your new line. It converts BTS content into solid sales.
Promote with other platforms. Repurpose BTS content on Instagram and YouTube. Ask your followers to follow your creative process on different channels. This will help expand your overall audience and social reach.
BTS Content Ideas For Specific Creative Fields
The TikTok platform provides immense flexibility for creators in any artistic discipline to open up their world to audiences.
Here are just some ideas tailored to different creative professions:
Musicians/Singers:
- Composing songs in the studio.
- Jam sessions with bandmates.
- The recording takes in the vocal booth.
- Mixing tracks with audio engineers.
- Selecting cover art designs.
- Backstage rituals before concerts.
Photographers/Videographers:
- Scouting striking landscape locations for striking locations.
- Setting up complex equipment.
- Directing on photo shoot creative vision.
- Portfolio or gallery culling of best shots.
- Techniques to edit in order to achieve signature style.
- Working with models/clients on set.
Visual Artists:
- Conceptualizing pieces based on inspiration.
- Experimenting with new mediums.
- Balancing color palettes and textures.
- Capturing happy artistic “accidents”.
- Signing finished commissions or gallery pieces.
Interior Designers:
- Creating decorative vision boards.
- Finding one-of-a-kind vintage pieces.
- Optimal flow and usage of the spaces.
- For installations of lighting/furnishings.
- This allows you to style fully appointed rooms with final accents.
You can see that BTS’s creative content on TikTok is endlessly varied. Every artistic field has its own way of generating interest by inviting followers behind the curtain.
Showcase your talent authentically so that people can see what ignites your creative passion without having to look too hard for care and effort. In doing so, you enrich the audience’s experience and appreciation for what you do. Then, strong human connections can be created through creativity—that is the true power of TikTok.
OTS News on Social Media