From the language your users speak to the cultural taste and interests they have, you have to carefully evaluate various market factors to optimize your app’s user experience. UX localization deals with adapting all elements of your apps, visual, textual, or functional, to fulfill your users’ demands.
Most people confuse app UX with its design and layouts only. Yes, your app design has a huge influence on overall user experience, but it is not all about it. You might have the most stunning-looking app in the world but are still unable to offer a good experience to your users. UX localization is a holistic approach towards adapting the characteristics of your app in a way that starts resonating with local cultures. You can also get UX localization services from a global enterprise localization service provider, or you can also use a professional cloud-based localization management system in this matter.
Significance of User Experience
Why creating an optimized user experience is important, and how could it impact the success of your app in the global marketplace? A user experience determines how your target users would perceive your app, how they would interact with it, and how much value it would add to their lives. So, from the primary features of your app to its user interface and color scheme, everything in some way or the other impacts your user in-app experience.
No matter how much money you have invested in developing an app and how amazing it looks, your target users are not finding any value in it. So, you need to develop your app keeping in mind its international scope of it. And to create a better user experience, you need to first understand UX localization.
Understanding UX Localization
To understand UX localization, first, you must know what localization is. Here are some important points to consider while localizing your app.
What is localization?
- Localization is the process of adapting all elements of your apps to the preferences of local users. From UI design to language translation, you have to make various adjustments to your app to make it work for the international marketplace.
- First of all, you have to translate your app’s content into multiple languages based on the regions that you are targeting. People feel more comfortable using apps that speak their languages.
- In localization, you have to make sure that you are using the local formatting for displaying the date and time. Similarly, for online payments, your pricing should be in local currency.
- You have to make adjustments to your overall app design and structure to make it appeal to local customers.
What is UX localization?
In UX localization, you have to really get into the minds of your target customers. Understanding the intricacies of the market would help you better make the right adjustments to your mobile app. UX localization includes translations, design modifications, feature adaptations, development, marketing, and a lot more.
UX not only deals with the looks and languages of your app, but it gets deeper into the UI structure and overall app usability. Your app should be easy to use and clear to understand.
Why Create an International UX Design?
Considering the large scope of your project, you must develop your app keeping in mind internationalization from the very beginning. In internationalization, you have to develop and design your app in a way that is very convenient and easy for you to adjust later to different regions.
For instance, it would increase your app’s usability by allowing users from different regions to change the language of the app based on their region. Based on the user preferences in different regions, you can create a minimalistic or cluttered design for a mobile app. Using a professional translation management system would also help you to manage your app internationalization operations seamlessly through one platform.
Some Important Considerations for UX Localization
Here are some other things to consider while doing your mobile app localization.
Make sure your app’s architecture and overall UI structure are designed smartly to meet the cross-cultural users’ core needs. You have to create a translation content management plan for every region. Using a cloud-based localization management system would be a great choice to make your UX localization operations agile and hassle-free.
One more thing to consider here is whenever you will change your app language. It would also require certain adjustments to be made in the design structure as well. Some languages may take more space than the original text. You have to be mindful of it. It would be great if you were developing your app using Unicode and avoiding hard coding the app elements. Hire expert Unicode developers to help you with app development. It would make it much easier for you to do UX localization later.
Try MarsHub!
For UX localization, you can also get help from a global enterprise localization platform like MarsHub. It is a full-service platform to meet all your brand localization management needs.
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