We all understand the importance of creating websites and developing an online presence for businesses. But what if you are running a local traditional business like a dry cleaner or a tattoo parlour? Can you count on the traditional systems of advertising or do you need an online presence? According to a study carried out by Burke, even local businesses need to create an online presence since most people search for local businesses online.
Local SEO is Important
In 2017, about 80% of internet users said that they first research local businesses online before visiting the actual stores. It is not sufficient to just list your site on the yellow pages since people use them less than 22% of the time. You will find it more beneficial to create a website that is earch engine optimised as most people simply search for local businesses which fit their needs. A Shopify store or online website will give you the chance to share the human side of your company, and that can make people gain more trust in your services.
Take Control of All Your Online Business Pages
It is important to note that local SEO is a little different from regular SEO. If your store is specifically meant to serve people in a particular region, you should make sure the name of the place is mentioned. In fact, you should clearly show the location of your physical store or at least an address where people can get you. All important details about your business should be written down early as that will give you a leg up in the business. If your company is automatically indexed on search engines, you should actively correct any errors that are present and manage your pages. Make sure all the information on the sites is consistent since small errors can affect your ranking.
Get Backlinks
Just like in regular SEO, you should consider getting backlinks on your website. You can get these links with the help of your sponsors and friends. If your site seems to have some authority on the local area or your specific field, you will be indexed higher on search engine results pages.
Reviews and Ratings Are Important!
It has also been noted that many people check online reviews and ratings before contacting businesses. This means you have to try and get as many positive reviews as possible. Getting the first few clients can take time, but if you follow a few tips, you should be able to get some without much struggle. You should make sure your service is exceptional and very high in quality. This way, you will get positive reviews and high ratings, thus attracting even more clients.
It is also important to interact with your clients and potential clients on sites like Facebook and Twitter. Use these sites to give your business a human touch.
Conclusion
The internet has gained many different purposes over the years. As studies have noted, your business will have a better chance of surviving and thriving if you create an online presence. Make sure you follow the tips mentioned in this guide to boost the success of your business.
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