Some people say social media is unhealthy, but these platforms play an undeniably huge role in marketing. One of the most used platforms is Instagram because of its visually appealing nature. Thus, most social media growth strategies concentrate on ways to grow on Instagram. The platform values your follower count and engagement rate and promotes your account based on this criterion. Most brands buy cheap Instagram followers, but this could negatively impact your engagement. Also, you might not have the budget for the same. Hence, we have compiled this article that provides you ways by which you can get more Instagram followers quickly. Let us get into it without beating around the bush.
Hashtags Are Key
One of the most undermined and wrongly used Instagram tools is hashtags. Several small businesses use the same hashtags as established brands. For example, #fashion and #design are popular in the field of fashion. Small businesses use these because millions of users use these keywords for their daily searches. The problem here is that when you use these popular hashtags, you are competing with popular brands with millions of Instagram followers. Instagram boosts the posts with the highest metrics and shows them on the top. It is very unlikely that your Instagram post will be chosen out of the flood of posts. The key here is to use hashtags whose top posts have similar metrics as your Instagram account. You could compare the number of Instagram followers both you and the page have for a brief idea.
Follow your target Instagram followers
You need to analyze and find out your top competitors on Instagram. Now, you need to follow them and some of their followers. Why should you do this? The logic here is that since they are interested in this brand in your niche and industry, they might consider following you. Instead of a brand, you can also find out the top influencer in the niche with engaged Instagram followers.
Provide Value
The worst mistake you can make is to view Instagram as only a marketing platform. The social media platform has turned into a community of people who help each other, provide value, learn, and grow together. If you provide value to your Instagram followers and motivate them to learn and grow, you are sure to get more engagement. Always try to communicate with your audience and make it seem personal. Actively engaging with your Instagram followers is key to a long and fulfilling relationship. When you buy Instagram followers, you only witness an increase in your follower count. This does not help because your engagement remains stagnant and Instagram perceives these accounts as spam. Always aim to become a community leader on Instagram and treat your audience as your friends.
Interactive Stickers on Instagram Stories
Instagram recognizes its use as a marketing tool and rolls out new features to help out creators. You can check out Instagram Interactive Stickers to put polls and quizzes on your story, and get the conversation rolling with the ‘Ask me Anything’ interactive sticker. Responding to every DM, replying to every comment, and liking your followers’ posts is time-consuming. The easiest way to engage with your Instagram followers is through your interactive stories. Interaction is a fun way to bring engagement and motivate your followers to communicate with you.
Always Include Call-to-Actions (CTAs)
Instagram has tweaked its algorithm and now, engagement plays a huge role in your accounts’ promotion and marketing. If your user engagement is high, your posts will get boosted. Call to action motivates your users to take some action after reading your post or stories. Generally, CTAs are a great way to get your Instagram followers talking. Some of the most commonly used CTAs are:-
- General CTAs – Learn More, Find out more, Check out, Click here, and Tell Us.
- Sales – Buy, Get this from, Shop, Order, Add to your Cart, and Reserve.
- Newsletter or Community Building – Subscribe, Join us, Refer, and Sign Up.
Repost your Followers’ Content with Credits
One of the easiest ways to add authenticity to your Instagram account is by adding reviews. How to get reviews from your users? In the age of social media, everyone is looking forward to getting recognition and share their recommendations with their Instagram followers. You will find several people posting about your products or services, and tagging you. The key here is to choose posts that fit your aesthetic and repost them on your Instagram account. You could also share them on your Instagram stories and tag the creator. This is a good way to increase engagement with your Instagram followers and get content.
Instagram Ads
If you have the money to invest in your social media growth, spending it on Instagram ads is better. Do not buy Instagram followers, and use that money for paid promotions. Instagram ads are easy to set up and have a significant return on investment. You could also choose influencer marketing strategies. Paid promotions are popular because of the increased probability of getting more Instagram followers.
Conclusion
Growing on social media takes some time, but you need to be consistent. Once you nail your Instagram strategy, you can witness rocket growth. You need to keep your Instagram followers hooked to your content and the rest will fall into place. Let us know what was your favorite strategy from the above article!
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