Since Instagram became a thing, we’ve heard people go “viral”. We’re so fascinated with this word, but we don’t understand what exactly it is. Going viral on Instagram means people sharing and consuming your content at a much faster rate than they normally would. Take, for example, big creators on Instagram, they have more than thousands of shares within a minute, so its is preferable to use influencer marketing to get a boost, but that’s not called being viral, because it’s the usual engagement they get. However, say for example a creator with just hundreds of followers gets more than a hundred thousand views in a day or even a week, which can be termed as going viral because the engagement is way larger than what it would be normally. This is why going viral is not that easy. However, we bring to 7 ways your chances of going viral can increase drastically. So here are seven actionable tips to go viral on Instagram:-
- Get to know your followers
By this, we don’t mean striking a conversation with every one of your followers, but what we mean by this is that you should be thorough with how your audience reacts to different kinds of content. This can be done by using your insights well. If you’re a public account or someone who identifies themselves as a content creator then Instagram will give you access to this dashboard of information that helps you get aware of your audience. This tells you about their age, gender, type of content they like, the kind of pages they follow, and much more. If you understand and put this information to use, then going viral isn’t too difficult. You’ve to put out a piece of content that’s well made and is liked by most of your audience. You will organically land on someone’s explore page and the rest will be history. - Maintaining an aesthetic
Aesthetic is the design or theme of a particular page that makes people understand what that page is about. Maintaining an aesthetic is very important because people who are genuinely interested in that niche will follow you and hence your engagement will grow automatically. Since engagement is the greatest way to get viral, aesthetics is a crucial part of your account. Also, maintaining a theme is visually pleasing, which makes people follow your page as well. This retains some of that viral audience as your loyal follower base. - Creating unique content
Since there are so many users on Instagram already, the only way of getting viral is by making something unique. If you’re trying to reinvent the wheel, then getting viral on Instagram will feel like a far-off land. However, if you add pizzazz to the existing content, a touch that viewers can only find on your profile is what makes your content stand out. For example, recently an Indian artist, who made a jingle out of a serial scene, got viral on Instagram. He just presented the dance scene with a bit of music and it worked wonders. You can do it too! The only thing you need to do is show your followers that you’re different from other pages in that niche, and voila! - Keep an eye on the competitors
It doesn’t matter what niche you’re in because you’re always going to have some competitors. However, having competitors is not all that bad; it’s a great way to keep an eye on the latest trends and beat the competition in their own game. You can borrow content ideas, take inspiration from a certain type of trends. This helps you improve your profile without much effort. And since you’re adding a slight difference to the ideas you get from the competitors, it’s not called copying. So keeping an eye on the competitors is a decent way to get content ideas that can get viral. Also, if you’re just using the same theme as the competitors for one video, then do mention their name in the caption as if you get viral, they will also get followers from it and hence it would be a win-win for you. - Run contests and giveaways
We’ve talked about this before and we’ve seen how powerful contests and giveaways are. Contests and giveaways incentivize people to follow your account and hence increase your chances of getting viral. If you’re looking to convert this opportunity into a definite win, partner up with a brand in a similar niche and start a giveaway or a contest. This will help you both get followers and will also increase the chances of the video going viral. - Hype up the content
If you want to get viral then this strategy can help you do so. But this takes longer than usual. What you have to do is hype up a piece of content that you’re making and spread the word. However, do your research before doing this as to what people will like and what kind of aesthetic they connect with. If that is something you relate with, then without further ado, just start giving out teasers of the main content you’re about to release. Once the word is out and you know people are talking about it, then suddenly drop the main piece and enjoy the success. However, this means that the content that you hyped should be of that level because otherwise people would just be disappointed. - Buy genuine Instagram engagement
Buying Instagram engagement from the best websites that give you genuine followers is going to help you get viral pretty quickly. Since a follower base acts as social proof, having a set number of followers on your account is going to help you a lot. Also, you can buy views as well, which can be a boon in the initial hours of posting. This helps the algorithm understand that this video is something that people engage with and hence it will recommend the same video to more people.
Since getting even one video viral can change your entire social media game. It can get your account on top of your niche and also help you bring in businesses to promote their products via your page. If you’ve tried everything else and you haven’t been able to come into the limelight, then you must try these tips for Instagram follower growth out for yourself.
OTS News on Social Media