Are you opening a new business in 2023? Are you a bit stuck when it comes to promotional ideas?
You’re not alone! When it comes to promoting your business or brand, there are endless possibilities that can complicate the task quite a bit.
So, many businesses opt for promotional items that are linked to what they sell. For instance, if you are a bookstore, you could promote yourself with a bookmark or a customised book light.
For certain companies and businesses, one unique and effective avenue that can be used to promote their brand is customised shoes. Not only do custom-made shoes make a statement, but they also offer practicality and longevity in terms of branding.
So, does this sound suitable for your business venture? Here are some relevant businesses that can benefit from using customised shoes to promote their brand.
Sports Team
Customised shoes are a perfect fit for sports teams. Not only do they provide a sense of unity and team spirit, but they also serve as a walking billboard for the team. Fans can proudly wear the same shoes as their favourite players, and the team can showcase their brand on and off the field. Of course, if you have a sports team, an obvious option to promote it is with Converse trainers, so head to anthembranding.com for some inspiration!
Fashion Brands
Customised shoes are also a great way for fashion brands to promote their brand. From high-end designer shoes to streetwear brands, customisation offers a unique touch that sets the brand apart from competitors. Customised shoes can also be used as limited edition releases for fashion brands, creating a sense of urgency, exclusivity, and demand.
Corporate Events
Customised shoes can also be a great giveaway item for corporate events. Not only are shoes practical, but they also serve as a reminder of the event and the brand. Customised shoes can also create a sense of community among attendees, as they all have a shared experience of receiving the same shoes.
Music Festivals
Music festivals are all about self-expression and individuality. Customised shoes can be the perfect accessory to complete a festival outfit while also promoting the brand. Music festivals also offer a unique opportunity for brands to showcase their creativity and stand out in a crowded market.
Non-Profit Organisations
Customised shoes can also be used by non-profit organisations as a fundraising tool. By partnering with a shoe brand, the non-profit can sell customised shoes with the organisation’s logo or messaging. Not only does this raise money for the organisation, but it also promotes awareness and support for the cause.
Start-up Bands
Customised shoes can be a great way for start-up bands and musicians to gain exposure and stand out in a crowded market. By offering customisation options, your band can create a unique selling point that sets you apart from other bands. Customised shoes can also create a sense of community and loyalty among fans, as they have a personal connection to your band. So, this is well worth looking into and can be a fun design collaboration project for you to undertake if you are an artsy person!
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