If you’re a holiday park owner, you will be aware of how important the summer season can be for your business. The summer season is when families will flock to resorts and holiday parks for days of fun in the sun.
Investing in your business in anticipation of the season will mean that families will continue to return year after year.
If you want to enhance your holiday park in advance of the summer season, here are five top tips for your success.
1. Offer Out of Season Deals
One way to keep your business ticking over out of season is to offer the best deals and prices during colder months to entice families to come for last minute breaks and getaways.
To do this, make sure that you have a wide range of activities to entertain families during the colder months, whether that’s hiring Christmas themed light displays from companies like Xmas Direct, fireworks over bonfire night, or other events that will form part of your customers’ price packages or forms an optional extra for a good price.
2. Ensure Your Customer Service is Top Quality
When customers visit your holiday park, they will want to feel like they are valued and can enjoy their holiday without any hassle.
To ensure the best customer service, train your staff to deal appropriately with any potential problems, whilst offering the customer the best possible outcome.
3. Offer a Wide Range of Food
For families with neurodivergent children, or children going through a fussy period with food, having access to a wide range of different foods is essential for accomplishing five star reviews and return visitors.
Whether you have space for multiple restaurants, or simply have one with a large offering of culinary experiences, you’re onto a winner by offering the ultimate family friendly experience.
One of the easiest ways to do this is to offer a kids’ buffet of food, allowing children to choose their favourite foods, and completing this deal with unlimited dessert can only be extremely popular with both children and adults alike!
If you need a high quality wholesaler for your family foods, companies like Brakes offer a top quality service and delivery to your park for the ultimate convenience factor.
4. Kids Clubs and Family Activities
One absolutely essential way to entice families back for multiple visits during the summer season is to organise a variety of kids’ clubs and activities. By offering both paid and free activities, you can appeal to every budget size.
One activity you can offer that can be accessed at any time of day is a high quality playground for various ages of children with play equipment that will be stimulating for years to come.
If you want to install high quality play equipment, companies like Creative Play offer a range of play equipment designed to cater to all ages and provide hours of entertainment for all.
5. A Swimming Pool
A swimming pool is the number one inclusive activity that will appeal to all guests of all ages. By making it a free activity, you will ensure that all families have an activity that they have unlimited access to during their stay.
To create the best swimming experience for all, you can install slides, fountains and classes for kids and adults alike.
Do you have any ideas for enhancing your holiday park? Share your thoughts in the comments section below!
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