When you’re an e-commerce, you want your business to stand out from the competition and attract new customers. And you can do that by going viral. Everyone’s trying to get there, but it’s not as easy as it looks.
While many think that it’s 50% luck and 50% everything else, we share 5 tips that can help your e-com products go viral this year.
Let’s have a look at how.
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Video Marketing with UGC Ads
Unless you’ve been living under a rock you’ve heard about UGC content. User-generated content is becoming a go-to marketing strategy for many brands and for a good reason.
It’s authentic, and relatable, and can increase your brand’s credibility, not to mention conversion, engagement, and trust. It’s one of your best chances to go viral. Collaborate with a UGC creator UK to get engaging quality video ads for your paid Ad campaigns.
Run different campaigns to target different audiences. Make sure to A/B test your ads and their performance to see what works best. That way you’ll be able to create winning ads that create a snowball effect with your target audience.
When working with UGC creators, specify in as much detail as possible what you want them to create to receive videos that are best for your campaign objective:
- Video type (unboxing, gifting, how-to, testimonial, review, before&after etc.)
- The overall message, product features, and benefits
- Clear CTAs
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Collaborate with Influencers
When you’re struggling to get your products in front of more people, influencers can help you get there. This is especially useful when you’re first starting out.
Influencer marketing is a tried-and-true method for gaining exposure as long as you work with influencers whose values align with your brand and whose followers match your target demographic.
An influencer collaboration can take many forms, from product reviews to exclusive discount codes. Set up a contract with exact details of collaborations and decide whether you’re looking for a one-time gig or something more long-term if you’re happy with the results you achieve.
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Social media Giveaways
Giveaways are a great way to get free exposure and a buzz around your products. Organize a contest where participants have to follow your account, like the post, share their UGC with you, and tag friends to enter. This increases your visibility and engagement, expanding your reach organically.
Make sure the giveaway is appealing to people. The prize should be something that your target audience wants and is interested in very much.
Additionally, clearly outline the rules and ensure the contest duration is long enough to generate substantial interest but short enough to maintain excitement. Once the contest ends, announce the winner and share their joy to keep the momentum going.
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Customer referral program
A customer referral program incentivizes your existing customers to bring in new ones. While this is more relevant to businesses with an already established audience, it can work very well for smaller businesses too. Offer discounts, freebies, or other rewards to customers who refer friends and family to your business. This strategy capitalizes on the trust people have in recommendations from those they know.
Implement a straightforward referral system. Ensure it’s easy for customers to share referral links and track their rewards. For example, an online subscription service could provide users with unique referral codes that offer both the referrer and the new customer a discount on their next purchase.
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Create a Viral Product
Last but not least, all your efforts may not work if your product doesn’t have the virality factor. In other words, if it doesn’t encourage and reward users for sharing it with others.
To achieve this factor, make sure that you add social proof, scarcity, exclusivity, gamification, or incentives to your product or offer. The customers should talk about it because it’s just that awesome.
Focus on creating products that are unique, high-quality, and share-worthy. Pay attention to current (and future) trends in your niche and customer feedback to develop something that stands out in the market.
Think about products that have recently gone viral – they often have something distinctive about them, whether it’s an innovative feature, exceptional design, or a compelling backstory.
To ensure your product’s potential to go viral, consider aspects such as packaging, branding, and user experience.
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