Web design in the digital world is forever changing, with exciting new developments arriving frequently throughout the year. Some of these innovative changes are more dominant and useful than others, and some are far easier and cheaper to incorporate into your website than others.
This page will reveal the top 10 website design trends to take note of in 2023. Additionally, we will list several other excellent website design ideas further down.
Why is website design so important?
For businesses and anyone trying to make money online, the website is one of the most crucial aspects which shouldn’t be overlooked. Having a modern, user-friendly, and well-designed website can be of great benefit to a business owner.
Not only can it help generate new potential customers, but it can also help lead to a higher conversion rate and, therefore, more revenue. Having a great website and then maintaining that site doesn’t have to be expensive.
You want to ensure that anybody who goes to your website will have a smooth and seamless experience each time they visit the site and that it’s accessible, nice and easy to navigate and has an intuitive layout with responsive buttons.
Your business’s online presence is represented by your website, and it’s fundamentally crucial that you don’t get it wrong.
Trial and error is obviously a big part of designing the best website, and if you’re new to owning a website, for some people, the whole idea of running a well-designed website and making it a success can seem a little overwhelming.
This is why we have carefully scoured the internet for you to find some of the best website design trends that are currently big in 2023. Knowing your target audience is most important, and then designing your website to appeal to that particular demographic is equally important.
If you can get it right, there can be many benefits for both you and your customers.
Do licensed online casino sites have well-designed websites?
Yes. Today’s best online casinos, especially UK, US, and Canadian casino sites that are fully licensed by some of today’s top-tier licensing authorities in multiple jurisdictions, have amazingly well-designed websites.
Today’s leading slots comparison sites like JohnSlots have a complete list of trusted casinos with well-designed websites. They have to be well-designed because they must attract new players and keep them returning time and time again to play regularly.
If the websites were rubbish, players would soon find somewhere else to play with a better-designed and more immersive website.
What are the top 10 website design trends to take note of in 2023?
There are many website design trends to take note of in 2023, and they can be applied to many different websites covering a wide range of businesses.
In no particular order of importance, 10 of the hottest new trends in website design are the following:
- Parallax zoom scrolling effects
- Animated illustration product/service reveals
- Immersive 3D elements
- Memphis design
- Animated typography
- Test-only, less reliance on images
- Layering
- Black and white colour schemes
- Organic/Geometric patterns and shapes
- Mega footers
Some of these popular website design ideas will work better for you than others, and they are all worth looking into and trying out.
Let’s take a look at some more emerging website design trends in 2023.
Honourable mentions
Apart from the ten website design trends listed above, there are many others to consider.
Examples include brutalism, fluorescent colours, split-screen layouts, retro visuals, grid lines, natural and organic textures, themed designs (e.g., animals, landscapes, science fiction, love & romance, food, etc.), and minimal vintage.
Other things to consider are emphasis on product photography, sans serif typography, experimental navigation, ultra-minimalism, mixing both horizontal and vertical text, and colourful gradients.
Suppose you’re still looking for more effective ideas. In that case, you may also want to consider drag interaction, kinetic typography, overlapping text and images, web textures, and a gamified design, to name just a few.
A closer look at what some of this means
The website design trends mentioned above may seem utterly alien to you, so try not to panic because there are so many ideas that you may have never even considered.
Let’s just take colour, for example.
If you have a physical product that you want to sell online, and your product has specific colours, it would be a good idea to add some of those colour patterns and styles to your website so that your visitors who are already familiar with your product will instantly be able to link your product to the website because they recognise your product’s colours.
If you don’t already have a product colour, you may want to try sampling different colour schemes and learning more about colour association. Colours are designed to evoke certain emotions in people, which can potentially lead to more conversions.
For example, black is often associated with high quality, and blue is often associated with trust.
Website optimisation and accessibility
You also want to make sure that your website is optimised for all computing devices with Wi-Fi/internet connectivity. In other words, check that it works well on smartphones, tablets, desktop computers, laptops, and even smartwatches.
Examples of well-designed websites
There are many poorly designed websites out there today and just as many well-designed websites. The best thing to do would be to take ideas from both.
For example, you should occasionally visit your favourite websites and your competition’s websites to find out what works and doesn’t work on their sites.
You could then try to include some of those ideas into your website when it’s being designed. The best-designed websites are packed with technological innovations, look visually appealing, and are easy to use.
They are often engaging, use various proven performing techniques mentioned above and generate lots of money for the operators that control those websites.
Here are ten industry-award-winning website designs that you may want to check out. They are great ideas for how you can improve your website.
Examples include FPP, Mooot, Skyline Films, Nomadic Tribe, The Octopus: A design blog by IDEO, IBM’s The Harmonic State, FlyHyer, SPINX Digital, Mubasic, Diana Danieli, and Superlist.
If you want more cutting-edge ideas to improve your business website, remember to check out Swab the World, Human Interaction Company, Spotify Design, Overflow, Protest Sportswear, Feed, Amanda Matrocchio Architecture, World of SWISS, Simply Chocolate, and crypto.trading.
Others include George Nakashima Woodworkers, Garoa Skincare, Andy Warhol, 1917: In the Trenches, Woven Magazine, Southwest: Heart of Travel, Superhero Cheesecake – the Year of Greta, RESN – i-Spy, Torgeson Design Partners, Elias Akentour Portfolio, Pioneer – Corn. Revolutionised, Zillow, and Koox. The list goes on.
What are the most popular websites in the world?
The most popular websites in the world today are the following:
- TikTok
- Wikipedia
- eBay
- Yahoo!
- MSN
- IMDb
- Microsoft Corporation
- OpenAI
These websites often attract tens of billions of visitors each month, and they are all uniquely designed and completely different from one another.
More useful tips to make your website truly stand out from the crowd
You may end up with a beautifully designed website that everyone who visits enjoys using. However, if you aim to make money and you’re failing to do so, then it’s time to have a rethink.
Here are some useful tips that you can easily try out at some point to help your newly designed website stand out from the crowd.
It includes things like adding a blog and then staying on top of the blog with frequent posts, using search engine optimization (SEO), and making it fun for your visitors.
That’s not all. Don’t forget to ensure that it’s mobile-friendly and that your site is secure with the necessary SSL encryption certificates, where needed.
You want your visitors to know that they have found a safe https: site, and that they can learn more about your website’s security simply by clicking or tapping on the padlock icon that’s usually located in the web address bar.
Remember to update your website regularly and test it for bugs and other technical issues/grammatical errors that your visitors will find annoying. Finally, most people these days want something for free, so try to give your visits something for nothing with no strings attached.
Make your website searchable, and use videos and images, if necessary. Try not to make your website too confusing, and listen to the invaluable feedback of your customers/visitors.
Ask them what they thought of their experience when they visited the site and if they found everything they were looking for. After all the searching, did they actually spend money?
Final note
As you can see, there are many different elements to consider when designing a website. The first thing you should do is take some time to learn more about the different trends we revealed at the top of this page.
Finding out what works best for you may take a little time to perfect, but this is the fun part.
Don’t let the designing part of your website take over your life, and remember to enjoy the experience. Digital website trends will forever evolve, so what’s new, visually appealing, and innovative today may be irrelevant in just a few months.
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